2019-07-02In the biggest German drugstore chain - dm - Chinese customers can use the popular mobile payment system alipay in all oft he 1.970 stores now. Since beginning of 2017 dm has been selling a selection of its private brands on t-mall. "dm drugstores is well known for its innovative range of products, high quality and strictly customer-orientated service far beyond the European borders. With alipay we are offering Chinese visitors as well as Chinese living in Germany a payment service they are very familiar with," states Martin Dallmeier, Managing Director at dm. Assumingly by 2020 there will be more than 160 billion Chinese travel overseas – many of them to Europe, including Germany. As a result of this trend consumers‘ expenses with alipay in Germany are expected to grow a lot this year. Compared to last year the expenses have already gained an increase of 2,5-fold. Since Chinese tourists clearly favor this payment, alipay aims at enanbling them to use mobile payment on all their trips. dm is a perfect match, because Chinese customer are very fond of the products available at dm. „To guarantee alipay in all German dm stores is a very consequent step,“ explains Roland Palmer, Head of Alipay Europe. Author: Ute Holtmann
2019-07-02EHI investigates the market for shopping tourism in Germany for Global Blue Germany is a popular destination among foreign tourists — not least due to the shopping opportunities it offers. Every year, travellers from all over the world are drawn to the palatial shopping malls and department stores in German cities. Chinese tourists rank number one when it comes to these attractions. A love of shopping: who, where and what Representing 40.8 percent of tax-free shopping sales figures in Germany, Chinese tourists demonstrate a love of shopping and are the most important group of shopping tourists. After that comes Russia with 12 percent and the Gulf States with 10.9 percent. It is mainly the German metropolises Munich, Berlin and Frankfurt that attract shopping tourists. Together, these cities account for over 50 percent of sales activity. The most significant classes of goods are watches & jewellery as well as clothing, accounting for 80 percent of sales activity. Social media channels such as Facebook, Instagram and WeChat communicate to younger generations in particular that shopping is more than just luxury brands — the focus is on the world of experience, which creates an opportunity for a broader group of retailers to harness the potential of tax-free shopping. Ute Holtmann, EHI, May 2019
2018-10-22One of the main food retailers in Germany has started a new service. Aldi Sued will soon be offering its customers the opportunity to charge their e-cars at 80 charging stations – for free. Fifty-three charging stations are already in use, and by the end of the year the retailer will provide this service at 80 outlets throughout the western and southern part of Germany. At the additional stations Aldi Sued will provide green electricity, generated by solar power systems on the roofs of its outlets. With this service Aldi Sued is positioning itself as a company that takes sustainability seriously, keeps up with technological developments and acknowledges changes in society’s behaviour. The company has clearly underlined its commitment to more climate-friendly retail – a topic that is gaining more and more relevance in Germany. This also shows that the German grocery retail business is very competitive; retailers have to be inventive. Many come up with ideas to create a better shopping experience for their customers. Consumers can be rather fickle at times, and loyalty has become almost old-fashioned. Offering yet another service that meets customers’ needs is a far-sighted strategic decision. It pays off in a better image – and above all, it can bring in more customers.
2018-08-31Düsseldorf features a new gem since earlier this year. EDEKA Zurheide Feine Kost has opened its largest supermarket to date in Berliner Allee. After three years of construction, it has opened its doors for business. The impressive building, which used to be a Kaufhof department store, shines brighter than ever. Thanks to its glass façade, curious customers can catch a first glimpse of the new store and the many kitchens in the gastronomy section. On 10,000 square meters, Zurheide showcases food, cuisine and experience to customers, who are initially likely to be overwhelmed. Rüdiger Zurheide, one of the two managing directors who gave us a tour of the store, concedes that German consumers are not used to the size and product variety yet. Zurheide presents three times the product selection your typical supermarket usually has to offer. Huge and cozy What sounds like a contradiction at first, quickly becomes clear as you walk around the store. Despite its enormous size, Zurheide exudes a familiar warmth and invites visitors to linger and browse. How does it do that? The many design elements accentuate its unique sections. You walk through a produce market with a striking lighting concept, make your way to the organic food section, over to a wine specialty store or a cheese store. Customers don’t feel lost in the vastness of the market because the venue makes them feel like they are visiting many smaller specialty stores and shops. The supermarket also exudes a noticeable calmness. No sales offers or music are blaring in the wide, accessible aisles. Though this arrangement might not please all customers – after all, they are not used to shopping in a calm atmosphere like this -, “we primarily want to accommodate our employees in this case. We want to make sure they are not exposed to continuous background noise,“ says Zurheide. Product selection remains paramount Despite all the special features like the Juice Bar, the Champagne Bar, and other gourmet treats, the food takes center stage. “Aside from Tchibo and our drugstore department, we don’t sell any non-food items. We sell groceries.” Patrons can savor everything from the store brand to luxury wine brands. What sets Zurheide’s product selection apart from other supermarkets and is already an inherent part of the store is its “our own fresh-made products are the best” mentality. In addition to the store’s own pasta factory and nearby coffee roasting plant, desserts are also made right on-site. “Originally, we also wanted to make our own fresh mozzarella cheese for our Mozzarella Bar, but we were unable to match our own self-imposed high quality standards.” That being said, the store does its own on-site curing. In addition to classics like ham and fish, the shop is always eager to experiment and try new things, such as “Fischbratwurst”, fried fish sausage, which has been enthusiastically embraced by the clientele. Shopping becomes a culinary experience Gastronomy is a top priority. Thanks to the open kitchens and friendly ambiance, many small restaurants invite you in to eat and be amazed. From the vegetarian restaurant in the entrance area to the Grill Point, all the way to the Setzkasten – the gourmet restaurant of the store-, customers can find whatever their hearts (and stomachs) desire. All the products used in these venues can also be purchased on the spot of course. And not only that, the chef also includes the recipe upon request. After all, the store’s motto ‘We love food’ (Wir lieben Lebensmittel) already tells you that “freshly prepared foods made from fresh ingredients are important to us. Our customers can see that we really mean it by watching the food preparation live”, says Zurheide. This doesn’t just apply to prepared dishes, which can also be enjoyed in the pasta factory and the Mozzarella Bar. One special highlight is the oil press on the lower level of the store. Experts show interested customers live and on-site how walnut oil is extracted from walnuts. “We want to show customers how products are made and what actually makes them such high-quality items. This motivates customers to buy on-site and puts the higher price into perspective,” explains Zurheide. There is a variety of customer feedback and it’s usually positive. Rüdiger Zurheide is confident about the future and hopes that customers will quickly receive and accept the new supermarket. “Humans are creatures of habit and have to be convinced to change. But we can do this.”
2018-03-29Since about one year the biggest German drugstore chain brings their products into Chinese households by selling them on TMall. The experiences are encouraging and Christoph Werner, Marketing & Procurement Manager at dm-drogerie markt, explains why dm will now expand the cooperation. 1. dm drogerie-markt started to sell its products on Tmall (by Alibaba) about a year ago. What are your experiences? Christoph Werner, Marketing & Procurement Manager at dm-drogerie markt: “Business is developing at a tremendous pace and our product selection has found a very appreciative market. Our customers in China are highly motivated by deals and offers, and given that Tmall is driven by strong promotional activity, the sporadic spike in demand has proven quite a challenge logistically – but we've been coping fine so far.” 2. Did you have to alter aspects of your original plans and strategies, i.e. concerning the range of products? Christoph Werner: “We want our Chinese customers to view us as a partner and expert in drugstore products that please their every need, and so we are consistently diversifying our range. Starting with only 22 products in March 2017, our dm online shop on Tmall Global now stocks some 140 products from nine dm brands and five brands from industrial partners.” 3. Which products are the top sellers in the Chinese market? Christoph Werner: “We currently offer our customers in China a product mix including the dm brands Balea, Balea MEN, Das Gesunde Plus, Dontodent, Sundance, ebelin, Jessa, dmBio and alverde, as well as other brands from industrial partners. The best-sellers to date are dm’s Balea care products, especially the Balea Beauty Effect Lifting Kur treatment, but also Aptamil milk formula.” 4. How do you organise the logistics to and in China (home delivery)? Which partners do you work with? Christoph Werner: “All orders are picked and packed at our German logistics centre and shipped to China by airmail, where they are distributed to the end consumer by local logistics providers. We are currently cooperating with DSV in Germany as well as Cainiao, Alibaba's affiliated logistics platform, for airfreight and local distribution. For Singles' Day on 11 November 2017 we also, for the first time, resorted to using a bonded warehouse in a Free Trade Zone to keep up with the huge demand while significantly reducing the delivery times.” 5. Do you sell solely on T-Mall and do you have your own website for communications? Christoph Werner: “Our products are sold to customers in China only and directly on Tmall Global.”
2018-03-14Jens Siebenhaar (CEO, REWE Systems) shares views on digitization, big data, artificial intelligence and mobile reliances' affects on retail innovation in this video interview taken at EuroCIS 2018 How does REWE Systems GmbH think about the use of new technologies EuroCIS talks with the CEO about the plans and prospects of the retail industry in a new era of technologies going forward. Visit www.eurocis-tradefair.com for more insights and interviews!
2018-03-05Multitude of Forward-Looking Innovations Fuel Retailers’ Propensity to Invest Mobile Solutions, Self Scanning, Artificial Intelligence and Virtual Reality determine Customer Journey today EuroCIS 2018 has impressively confirmed its position as the Leading Trade Fair for Retail Technology. Over the three trade fair days from 28 February to 1 March as many visitors from Germany and abroad as ever attended the trade fair in Düsseldorf (12,000 compared to 10,253 in 2016). This means that EuroCIS posts clear increases in all aspects, because the number of exhibitors with 470 companies from 29 countries and the exhibition area occupied of 13,400 m² also markedly exceeded the previous event’s values (2016: 411/ 10,767). “We are very pleased to note that EuroCIS managed to continue its success story,” said a highly satisfied Hans Werner Reinhard, Managing Director at Messe Düsseldorf, who went on to say: “Especially over the past ten years or so EuroCIS has developed into what is the leading trade fair for retail technology in Europe. The current dynamic developments in technology both in physical and e-Commerce and retailers’ resulting investment provide us with tailwinds for EuroCIS.” Reinhard particularly underscores the growing international attendance: “Especially positive to note is the marked increase in the number of trade visitors from outside of Germany. One in two trade visitors travelled to Düsseldorf from abroad.” The trade audience came from 89 countries. The top countries of origin after Germany were the Netherlands, the United Kingdom, Russia and Italy. Alongside “perennial topics” such as check-out systems or POS soft and hardware, for example, new themes also dominated EuroCIS 2018. These included first and foremost, solutions in the area of the Internet of Things, Augmented Reality and Virtual Reality. Subjects such as robotics and Artificial Intelligence were omnipresent at EuroCIS. “EuroCIS 2018 has illustrated very clearly that information technology has undeniably become a decisive success factor for retail. It enables innovative business models and opens up new opportunities for targeting shoppers,” says Michael Gerling, General Manager of EHI Retail Institute. Gerling highlights that all departments of retail companies are affected by dramatic changes in structure and processes, which is reflected by the visitors’ profile at this trade fair. “EuroCIS is increasingly becoming a trade fair that is visited not only by IT and security technology decision-makers. Employees responsible for marketing and distribution, for expansion and store design or for sourcing and logistics are also increasingly using EuroCIS to prepare investment decisions.” Meeting with great approval was the Start-Up Hub celebrating its premiere at this year’s EuroCIS. 12 newcomers provided evidence here that they are exactly the ones who can breathe new life into the retail technology world. They presented how you can scan and pay for goods by App leaving the store without any check-out operation; how you can create an individual body profile and calculate the ideal clothing size with practically any smartphone, or how an in-store analytics solution measures in real time how shoppers move in the store and which products they interact with. The extra features offered of EuroCIS 2018 were also used in full. 2018. The EuroCIS Forum and the Omnichannel Forum were very well attended on all three days. With case studies and user reports presented in German and English the two forums proved of direct practical relevance. On top of this, the Guided Innovation Tours of EuroCIS were all fully booked. Further news and stories related to EuroCIS 2018 are provided by the live coverage at the EuroCIS Portal: https://www.euroshop.de/eurocis_live_2 The next EuroCIS will be held in Düsseldorf from 19 to 21 February 2019. Your Press Contact: Dr. Cornelia Jokisch (Senior Manager Press & PR), Tanja Karl (Junior Manager Press & PR) Tel.: +49 (0)211/4560-998/-999, Fax: +49 (0)211/4560-8548 Email: JokischC@messe-duesseldorf.de KarlT@messe-duesseldorf.de www.eurocis.com
2018-01-23Current store concepts are characterized by a mix of different colours and styles – from industrial look to country house – and a broad range of various materials. Stores create hybrid spaces, mixing traditional retail, tasteful catering, personal services, art galleries, literary readings and lots more. For this year's EuroShop RetailDesign Awards, 85 nominations were received from 35 countries. From these superb examples, EHI shopfitting expert Claudia Horbert distils the most important trends in international retail design. Cozy and Curated Wood remains the most favourite element for store construction and determines the ambiance of a store. Dark wood creates a cozy, warmer and more genuine atmosphere than the clear design language of the Scandinavian style or sharp black-white contrasts. The mix of different materials convinces by setting finely adjusted contrasts together with a creative and exceptional Visual Merchandising for a custom design of the retail space. Visual Merchandising enables a high flexibility of the space and creates the stage setting for ever-changing story-telling around curated collections. Curated retailing offers the customer a first pre-selection by grouping products across existing categories and product lines, creating new lifestyle-worlds and meeting points. Modern stores understand food service, cafés and restaurants as important parts of the shopping experience. Today they have become a commodity in modern retail spaces of nearly all retail sectors. In the food business supermarkets set the focus on freshness, local products and more personality as well as customer proximity. They present themselves as new neighborhood markets turning customers into guests. Customer Engagement In a world of a growing competition from suppliers online, modern stores have to create unique environments that seduce, attract and entertain customers at the point of sale. Whether it is an iconic architecture, an enhancing store design, lighting or the embedding of state-of-the-art media in the shop fitting, everything has to follow a joint dramaturgy to give customers that certain kick. Thus the dovetailing of physical and online stores is generating new retail and interior design concepts. There will be more interacting applications which engage customers such as interactive fitting rooms, web bars for online selection, stock checking and ordering, social-media based customer communication, receipt-free purchasing and mobile payment for a quicker checkout process or special configuration tools to support the customers to create their personal items. The winners… To emerge from the competition as a winner, this year's participants again had to appeal to customers with a successful combination of shop architecture, colours, materials, lighting and visual merchandising and convey an unambiguous message in relation to their product offering. On the evening of April 26th, to kick off the C-star trade fair in Shanghai, EHI and Messe Düsseldorf will grant the EuroShop RetailDesign Awards to the stores with the best concepts. > See Nominees for 2018 > See Past Years' Award Winners Tabs
2017-12-07Touch screens and video walls, VR glasses and interactive mirrors: digital technologies for sales promotion can be found in ever more retail stores. Such tools make shopping at the POS both more informative and entertaining, help to avoid out-of-stock situations and seamlessly link offline with online retail. At EuroCIS 2018 in Düsseldorf the exhibitors will present the latest solutions. To retail decision-makers the Omnichannel theme – linking physical with digital sales channels – is the most important technology trend for the coming three years. This is the result of the EHI study “IT-Trends in Retail 2017”. Projects for implementing an Omnichannel strategy are a top priority at one in two retail companies. Ranking second as the most important trend stated by 34% is the digital store, closely followed by digital transformation in the third place. Key: Creating the Basis with a Seamless IT-Structure What this means is a general reorganisation of IT. More specifically, only the most seamless IT infrastructure and consistently designed MIS and CRM systems lay the foundation for forward-looking services. This is the prerequisite for implementing online product availability analysis, for example. This feature provides reliable information – before shoppers hit the road – as to whether a desired article is in stock or not at the bricks-and-mortar store. Even better when it allows consumers to reserve the product securing against third-party access. Speaking of in-stock articles: terminals for in-store orders (alternatively Tablets that sales assistants are equipped with) are currently making inroads on more and more retail areas. This way shelves are changed digitally. Out-of-stock merchandise, additional colours and types of articles or rarely requested special products are re-ordered from suppliers with the help of these tools. Shoppers should no longer be sent home with the reply “Sorry, no we don’t stock this” where they then probably cover their demand from (online) competitors. In view of the multitude of systems on the horizon – numerous brands/manufacturers are creating their own implementations with IT partners – retailers are already now calling for uniform standards; and they are being heard: the first retail-specific, cross-supplier solutions are available. Positively Surprise and Emotionalise Consumers Proving a success at the POS are terminal and Kiosk systems that serve shoppers as a first point of contact for questions. Click & Collect Stations as well as digital screens and video walls. According to the “EHI-Ladenmonitor 2017” study, these two features are already being used by two thirds of the retailers surveyed. Add to this in-store TVs and the figure even exceeds 80%. The big benefit of digital signage is that retailers can tailor and flexibly adapt their in-store communication with a view to maximising its impact. Content can be controlled via a central digital platform and updated locally. Scala, one of the leading suppliers of digital signage solutions quotes the results of its own study: digital presentations generate 89% more views and 65% greater attention among shoppers compared to analogue signage. Jürgen Behrens von Rautenfeld, board member at Online Software AG, stresses: “Digital technologies at the POS can positively surprise and emotionalise shoppers to a high degree. Large screens and customer displays at check-outs or in-store scales can deliver information and campaigns situatively. Digital assistants such as smartphones and speech systems ease shopping or enhance the customer experience.” Augmented and Virtual Reality become Real At the coming EuroCIS Augmented Reality (AR) and Virtual Reality (VR) will also receive new momentum preparing the ground for exciting applications, for shopping assistance, for instance. It will be possible to guide consumers through virtual but highly authentic-looking product worlds projected into space. A wide variety of product versions can be shown in a lifelike manner or in different surroundings. At the same time, AR and VR combine to generate the endless aisle: even the smallest retail area can house a virtual mega store. Finding Solutions Tailored to Target Groups Considering the sheer number of digital technologies for sales promotion retailers are also called upon to cherrypick the ones that suit them. EuroCIS provides the ideal overview for doing just this and doubles as a platform for in-depth dialogue. After all, consumers’ wishes (still) vary markedly – and above all depending on their age. The younger they are, the more open they are to digital solutions and the more often they even demand them. At the same time, there are still “pure offline” supporters. To manage this high-wire act retail chains will have to study their clientele even more thoroughly than before: What is their shopping behaviour across all stages of the customer journey? Which consumers must be addressed and how and what do target groups want? This is where we come full circle: technologies even help to answer these questions. One thing is for sure: companies that reject digitalisation are quickly considered outdated. On the other hand: even though there are robots capable of taking stock, fetching shoes from the backroom and welcoming shoppers in a friendly manner, being addressed personally at the stores remains indispensable. Technology can make the POS more attractive and provide sales staff with multi-functional tools so they can optimise their service in direct contact with customers. EuroCIS 2018 in Halls 9 and 10 of the Düsseldorf Exhibition Centre will be open to trade visitors daily from Tuesday, 24 February 2016 until Thursday, 1 March 2018, from 10.00 am to 6.00 pm. Day tickets are EUR 30 (EUR 20 online in advance), and two-day tickets are EUR 45 (EUR 35 online in advance). University students and trainees pay EUR 12.00. Each ticket includes free transport to and from Düsseldorf Exhibition Centre on local VRR buses, trams and trains. www.eurocis.com
2017-12-141. Lidl is selling its products online on Tmall and JD. What expectations does Lidl have by offering its goods to the Chinese consumer? Lidl has curated an extensive range of European products to offer our customers in China a wide variety of products ranging from health-conscious choices to taking care of baby’s needs. Our goal is to make Lidl the destination for customers who value high quality goods and healthy lifestyle choices. Therefore, our focus is to fulfil these needs by providing special value deals, everyday affordable prices and regular healthy inspiration. Utilising the distinctive identities of JD and Tmall in different product categories, will facilitate in attracting various portfolios of customers, allowing for targeted marketing and fulfilment. 2. How do Lidl’s European products meet Chinese shopping habits and lifestyle? We want to meet our target group’s preference for high quality products in a family-oriented lifestyle. With our selections of European products, and by working closely with reputable suppliers throughout Europe, Lidl ensures that every product adheres to strict safety and quality standards, giving customers easy access to trusted products, which inspire a healthier and happier living. 3. Are Chinese e-Commerce customers different from European ones? We generally observe that customers feel valued during their shopping experience by offering them tailor-made recommendations to their specific needs. Something, we believe, that e-Commerce is highly suited for. In China, mobile Internet is a common medium for communication, completing day-to-day tasks and purchasing, thus making shopping faster and more convenient. In addition, the surge in secure online payment methods have further increased the acceptance of online shopping. Online marketplaces account for roughly 90% of the e-Commerce business in China. This is why it makes sense for us to team up with both Tmall and JD to present our products. Transparent and detailed product information is highly valued by Chinese customers, either through online product reviews or social network threads. Lidl addresses this need by offering an own products landing page, not only to highlight the quality and benefits of our products, but also to allow our consumers to fully understand what they are purchasing. 4. What are Lidl's experiences with Tmall and JD? China is home to the world’s largest e-Commerce market. The partnerships with JD Worldwide and Tmall Global allow us to combine the strength of Lidl as Europe’s leading supermarket chain with the specific knowledge and reach of our two partners. The well-developed logistic networks enables consumers to receive their orders within a short period of time. The common vision is to improve this already impressive service further. 5. Is this the first step into the Chinese market the preparation for having brick-and-mortar-stores in China soon? Currently, there are no such plans. It is our aim to establish a successful online presence on both platforms, thus understanding the Chinese customer better and constantly improving our services.