Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Exhibitor News

C-star News

Industry experts to discuss the concept of New Retail and Consumption Upgrading trends at C-star Retail Forum


The concept of New Retail is based on a rapid rise of the middle class demographic and consumption upgrading; pursuit for personalized consumption and special requirements for services would trigger holistic upgrading of consumption. Only by fusing and jointly developing e-commerce businesses and traditional retailers can we satisfy the new trend of consumer needs.


As one of the most important C-star supporting programs this year, the C-star Retail Forum takes the theme of “China's Retail Revolution: New Retail concepts and Future Solutions”. The Forum is designed to promote knowledge exchange among industry elites from both Chinese and overseas retail fields, elaborating on new retail demographics, value propositions, expanding new and revolutionary retail visions and explaining how the Chinese retail market is changing. Overseas markets can introduce foreseeable philosophies into China to demonstrate how China’s retail industry makes innovative development while integrating e-commerce and how to make use of New Retail to maximize consumption. The Forum invites representatives from the industry’s leading retailers, suppliers and service providers in China and the Asia-Pacific in addition to representatives of government, associations, and research & education institutions. More Details as follows:


Keynote Speakers - At a Glance

Seol Do Won
Vice Chairman, Korea Chainstores Association (KOCA), Korea

Topic: Korea's Retail Trends


Dr. Chatrchai Tuongratanaphan
Executive Director , Thai Retailers Association

Topic: Thailand Retail industry – Trends, innovation and opportunities


Wei Wang
Strategic Advisor, Australia Azurium

Topic: Advantages and opportunities brought by physical stores


Mr. Victor Guo
Director, Mall China Shopping Center Development Committee

Topic: Retail Nature and Thinking of New Retail


WINSHANG Micro Forum Knowledge Exchange

Topic: How to Utilize New Retail to Upgrade Consumer Experience


Mr. Deng Junwen
General Manager, Shanghai Shengeng Industry Development Co., Ltd., Zhonggeng Group

Topic: Scenario Application and Prospect of Commercial IP


Ms. Wu Yanni
Co-founder & COO, Penguin Guide, leading retail KOL in China

Topic: How to Grasp Trend of Consumption Upgrading from a Niche Market


Silvio Kirchmair
CEO, Umdasch Shopfitting Group

Topic: Bricks-and-mortar shops are on the move – Offline strikes back!

Hubert de Malherbe

President Designer, Malherbe Design


Please make pre-registration in the expo to feel latest wave of retail forum!


>> Pre-registration for visitors

Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!