EuroShop 2017 Post Show Report
2017-07-27
During March 5 to 9 2017, the largest retail trade fair in theworld achieved the best figures in its 50-year history, with morethan 113,000 visitors, 2,368 exhibitors, 18 trade fair halls and a netexhibition area exceeding 127,000㎡. This Post Show Report reviewsthe highlights of this event and illustrates the success enjoyed by all participants. 2017 was a year which gave us an exciting edition of EuroShop with new dimensions, ideas, opportunities and successes.
7 Dimensions
EuroShop 2017, an optimized concept - with 7 clearly defined dimensions:POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management. The refined profile impressed all with ahigh degree of flexibility and a structurethat suitably reflected market realities - significantly contributing to the success ofboth exhibitors and visitors.
The refined profile impressed all with ahigh degree of flexibility and a structurethat suitably reflected market realities - significantly contributing to the success ofboth exhibitors and visitors.
Growth, Growth... and More Growth.
Quality + Relevance = Growth. This is EuroShop's recipe for success - a recipe which inspires both visitors and exhibitors alike.
EuroShop - the Premier International Trade Fair
EuroShop 2017 welcomed upwards of 113,000 visitors -more than everbefore. But a trade fair only truly becomesa global leader when its global presence is evident. EuroShop has also set newrecords in this respect.
Visitors Survey indicate:
Visitors were distinguished once again by their decision-makingcompetence, specialistexpertise and the opennessthey demonstrated towards everything new.
They are more satisfied with EuroShop 2017 than with any previous EuroShop event.
95% of visitors achieved their goals in attending the trade fair.
96% of visitors are very satisfied/satisfied with the broad spectrum on offer at EuroShop.
96% of visitors are very satisfied/satisfied with the presence of market leaders.
96% of visitors will recommend EuroShop to others.
2,368 Exhibitorsfrom 61 Nations are Unanimous:
Very good to excellent contacts and deals.
Expectation of successful post-event business connections.
87% have high expectations regarding post-show business.
90% of exhibitors were very satisfied/satisfied with the quality of visitors.
81% are very satisfied/satisfied with the business successes achieved.
90% of exhibitors will recommend EuroShop to piers.
Supporting programmes during the Event.
The EuroShop Special Ecopark and its associated forum were immensely popular. Retailers given maximum priority to energy saving and sustainability. Excellent visitor feedback was received from all supporting lecture forums with international flair addressing the different EuroShop dimensions: Architecture & Design Forum, EuroCIS Forum, Omni-channel Forum, POPAI Forum, Forum Expo & Event.
Enter globalized retail with Messe Düsseldorf
See you at the next EuroShop - 16-20 Feb 2020!
C-star, the official satellite exhibition of EuroShop, will be held at Shanghai New International Exhibition Center from Apr. 26 to 28, 2018.
