Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

Airport Retail——“Waiting” to Make Money


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As airports become more and more like shopping malls with better consumer experience, passenger satisfaction increases subsequently, which leads to doubling of retail spending at the airport. According to statistics, every 10 minutes of increase in passengers’ stay at the airport will lift retail sales by 16%.
Take Hong Kong International Airport, one of the world’s busiest aviation hubs as an example. The airport currently has two passenger terminals that are home to a total of about 300 retail shops. According to its Annual Report 2016/17, retail and advertising revenue has increased by 3.7% to HK$7.803 billion, accounting for 41.9% of total revenue. The growth of airport passenger traffic promoted opening of new retail outlets at the airport, and a large number of retail promotional activities added to the increased revenue. This not only drives the growth of the airport's non-aviation sources of revenue(hereinafter referred to as “non-aviation revenue”) but also benefit the overall airport revenue.
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The non-aviation revenue of airports accounts for more than 70% of the total revenue in developed countries, but for less than 50% in the Chinese mainland. This results from the fact that commercial operations are mainly monopolized by airports and remain at the initial stage of development. They are currently limited to providing only basic public services, leaving huge room for improvement of revenue from comprehensive commercial operations.

C-star Retail Forum 2018 has invited Mr. WANG Wei, China Strategic Advisor of Azurium of Australia as keynote speaker to share insights into airport retail in new convergence era.
Keynote Speaker

Mr. WANG Wei, China Strategic Advisor of Azurium of Australia, Executive Director of Shanghai XiAiDi Consulting Firm, Expert Committee Member of Mall China and Shanghai Shopping Centre Council, Member of Academic Board of Asia Pacific Commercial Real Estate College (APCREA).
With over 20 years of experience in the retail industry and commercial property development, WANG Wei has held senior positions in various multinational companies and recognized brands such as Inchcape, FILA, Volvo, Swire and CP Group.
He has participated in landmark shopping mall projects in first-tier Chinese cities, such as Super Brand Mall, Shanghai Hongqiao Airport Retail and Shanghai Center Tower. He has contributed significantly in the roles of positioning, design coordination, marketing and leasing of projects. Due to his unique work experience on all three platforms of the shopping mall industry as a retailer, developer and consultant, and his outstanding professional communication skill, Mr. WANG Wei has established a broad industry perspective and extensive network of connections.
WANG Wei is also a popular columnist and renowned commentator of China’s major industry media sites including Wingshang Web and Real Estate Magazine. He also acts as a professional trainer for Wingshang College and APCREA, and provides a training program for major industry leading enterprises such as China Resource Land, Wanda Group and Suning as well as many medium and small developers, sharing insights and inspirations that are up-to-date with the world yet appropriate for China’s conditions, with both international height and domestic depth.


Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!