Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

C-star 2018: Global Opportunities and Cutting-Edge Solutions in Retail



C-star’s fourth edition builds excitement across the breadth of the retail industry, as exhibitors and trade professionals prepare for the exciting start of this year’s trade fair. C-star 2018, themed “Shape the Future of Retail” welcomes a total of 110 exhibitors from 12 countries and regions to Shanghai New International Expo Centre from April 26 – 28, ushering in new retail solutions. As an official satellite of EuroShop in Düsseldorf, the world’s no. 1 retail trade fair, C-star will continue to present innovative products and creative solutions from international suppliers focusing on the Chinese retail market.

Powerful Supporting Programme On-site
C-star has become the proven platform for finding market opportunities in China, rightfully gaining support from a wealth of regional and international industry associations as well as insights from experienced and successful retailers. The collaborations are highlighted by C-star’s exciting event programme including an insightful C-star Retail Forum, EuroShop Retail Design Award (ERDA) and C-star’s Brand Zone.
This year’s C-star Retail Forum brings a world-class list of retail experts and retail solutions providers to Shanghai. Leaders from established brands including those from Abuzz, Garde, Lawson, Lidl, Metro, Miniso among others, along with retail experts from EHI Retail Institute, Eurasia Global Limited, China Shopping Center Development Association of Mall China, Australia Azurium (Shanghai) present an exciting and insightful wealth of keynote speaker to the forum.
The EuroShop Retail Design Awards (ERDA) again bring international flare to C-star 2018. This year's successful participants were required to combine unique shop architecture concepts, colors, materials, lighting and visual merchandising. From a variety of 85 proposals from 27 countries 35 projects entered the final round. The jury of international retail experts selected the most impressive and prolific retail design trends around the world and EHI and Messe Düsseldorf will jointly celebrate the winners of the eligible award on the evening of April 26, after the first day of C-star 2018.
C-star’s Brand Zone is a premium stage for exhibitors to present their newest and most promising products and solutions to the audience across the globe. For 2018, innovative solutions providers including Shopworks, Futuristic Store Fixtures, Koscar, BOE , CITYINNO etc share their newest shop concepts, smart retail products and solutions to a globally connected audience of shop managers, solutions seekers, and wide range of retail professionals.
ReTailor Hub – New highlight for 2018
C-star 2018 will debut the exciting ReTailor Hub, a brand-new solutions platform offering visitors customized and unique selection of display and store solutions to maximize customer acquisition and retention. Driven by adaptation to new technologies, the upgrade of consumption experience and the new form of retail business, the inaugural edition of C-star’s ReTailor Hub features key brands ROCOCO and Classic Teddy, bringing innovative atmospheres and stylish aesthetics. Along with the aforementioned brands will be 11 retail solution service providers offering solutions to visitors in a 300-square-meter area filled with smart retail and technologies.
Further Inspiration from Designer & Technology Village
C-star will again present chic and compelling designs with artistic flare and smart technologies, brought by Designer Village and Technology Village. Within these special zones, leading design studios from all over the world will build and display unique and aesthetic-focused stand designs to offer visitors with advanced and all-encompassing service solutions. Magnificent visual merchandising and shop design will bring an extraordinary shopping experience for a new era of retail shops and their prospective customers. New retail concepts focus on intelligent omnichannel-solutions to provide a seamless shopping experience for the customers. C-star will present the most promising solutions for the integration of those services as well as innovative communication tools.
C-star continues its successful collaboration with HOTEL PLUS Shanghai – Total Solution for Commercial Properties, offering ‘The World of Retail’ - a one-stop retail and commercial space platform. The complementing sectors offer strategic synergies for participants and stakeholders while covering broad topics of retail design and equipment, franchise chains andself-service The World of Retail is the premium choice to find opportunities, discover market trends and showcase new products and technologies in the retail space.
Register Online for the Best Show Experience and Free Gifts
Before visiting C-star 2018, visitors are strongly encouraged to pre-register online to claim complimentary value-adds, including an official Show Catalog (valued at RMB 100), Free entry to C-star 2018 (valued at RMB 30), and Free access to the entire lineup of forum sessions.
Visitor pre-registration will be closed on Apr 25. You may pre-register through C-star website or official WeChat channel.
Pre-register Now to claim your free ticket, value adds, and enjoy fast and effortless access to C-star 2018.
For more details about C-star, please follow C-star Facebook as follows or visit the official website:
Follow C-star @ C-star Expo
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Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!