Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

Best Stand Awards will be awarded to outstanding stands at C-star 2019


At C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – solution-providers present their innovations and inspiring features for retail to a professional audience of retail experts from all over the world. As the official satellite event of EuroShop – The World’s No. 1 Retail Trade Fair, C-star offers a great business platform for global retail. This highly professional environment has led to outstanding presentations. Among the huge variety there are so many impressive stands at C-star that the organizers (MD Messe Düsseldorf, MDS Messe Düsseldorf Shanghai, EHI) have been inspired to honour the best presentations with the “Best Stand Awards”.
To emerge from the competition as a winner, the exhibitors have to appeal to customers with a successful realization of the following criteria:
- Creativity: high degree of innovation with surprising elements
- Design & Aesthetics: a successful mix of architecture, colours, materials and clearly identifiable corporate design
- Customer Approach: unambiguous message and effective addressing of the target group
- Stand Concept: consistent concept with clear communication of the product
On April 26th, MD, MDs and EHI will again have the challenging but honourable task to choose the three most convincing stands from the variety of outstanding performances at C-star and reward them with the Best Stand Awards 2019.
Additionally, the winning companies will be invited to the exclusive International Reception on the evening of April 26th, which will include the ceremony of this year’s EuroShop Retail Design Award.
The winners of the Best Stand Awards will be published in press releases, newsletters, on websites and social media channels of the organizers as well as in their various social media channels, including the Global Competence Retail Community.
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!