Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

THE GRID will join force with Mobile Monday to accelerate the smart retail startups



THE GRID is the networking hub aiming at connecting the digital platform sphere - all those internet companies, providers of disruptive technologies and digital transformation start-ups - with the physical platform sphere, exhibitions and its companies from those industrial sectors. Founded in 2017 by Messe Düsseldorf in China, THE GRID links digital innovators with their future markets helping them grow from zero to hero, and connects representatives of the classical industries with them. THE GRID organizes lounges, meet-ups, pitches and conferences where both the digital sphere and representatives of industry segments can mingle, network and share expertise to unleash the power of both worlds for a prosperous future of China.
On April 22, THE GRID will join force with MobileMonday and bring together 8 to 10 outstanding startups for the smart retail Demo-pitches night. Become one of only 10 startups that will be given the opportunity to present in front of a jury of VCs, Angel Investors, Tech Incubators and successful Mobile Entrepreneurs.
The Winner and runners-ups in each category will move onto the final round on April 26th at C-star 2019, in front of a panel of VCs and Tech executives, and gain international exposure, PR and opportunities to network. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop as well as the free coaching from MobileMonday founder’s team.
Warm-up EventStartup Pitches
Time: April 22th 19:00-22:00
Venue:WeWork (696 Weihai Road Jing'an District Shanghai 200041)
Organizer: THE GRID and MobileMonday
Endorser: C-star

Main EventPioneer’s Pitch and Award Ceremony
Time: April 26th 15:30-17:00
Venue: Hall N5, Shanghai New International Expo Center
This competition is open to startups that satisfy the following criteria:
  • Smart retail startups
  • More than 6-months old (or 3 months with an MVP is available), but < 2 years
  • Not yet VC-funded; seed and angel investment under $1M USD
Startups apply by sending the above materials to or by April 2nd EOD China time
Visitor pre-registration for C-star is in full swing. Scan the QRCode to register for free now.

(C-start 2018 visitors may log in directly by mobile phone number)
For more details about C-star, please follow C-star Facebook or visit the official website:
Follow C-star @ C-star Expo

Press Contact:
Ms. Renee Zhao 
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301

Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!