Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

EuroShop RetailDesign Award: Expert panel distinguishes the best store concepts


EHI and Messe Düsseldorf presented the EuroShop RetailDesign Awards for the twelfth time tonight. The Chinese retail trade fair C-star provided the backdrop in Shanghai – this year marks the fifth time the EuroShop subsidiary has invited retail experts from across the globe to the Chinese metropolis. The most compelling store concepts came from Germany, England and China: L&T Sport in Osnabrück, The Shop at Bluebird in London and the Zwilling flagship store in Shanghai were the winners of the EuroShop RetailDesign Award.

To come out a winner from among 71 entries from 23 countries, a store concept had to present a well-honed mix of store architecture, colours, materials, lighting and visual merchandising. The clear communication of the product range as well as direct means of appealing to customers were key criteria for the jury of experts.

L&T Sport, Osnabrück: The "Hasewelle"
The fashion company Lengermann + Trieschmann's new sporting goods store covers 5,000 sqm of retail space on five floors. One of the store's main attractions is the "Hasewelle", a wave pool where surfers can test the latest boards right there in the store. Polygonal lines form the basis of the store design. The railings, whose lines are shaped in accordance with this design, are staggered across the floors in such a way that each floor and each position provides a new view of the "Hasewelle" pool. Polygonal elements and geometric lines provide a design framework for the facade as well, creating an aesthetically consistent system. In order to perfectly integrate the individual sporting goods brands into the design, the store refrains from the usual shop-in-shop brand solutions. Members can train in high-altitude conditions in the 800-sqm "Premium CITY-GYM". Separated from the store by nothing more than glass walls, the gym is part of the sporting goods store while also serving as an extension of its core business.

The Shop at Bluebird, London: A cabinet of curiosity
The Shop at Bluebird belongs to British fashion company Jigsaw and specialises in high-end brands from the worlds of fashion, beauty, art and design. The concept store's diverse offerings are housed in a heritage-protected 19th-century historical coach house on Floral Street in Covent Garden. Striking, opulent decor and design elements combine to create a "cabinet of curiosity". An atrium filled with natural light and a cobblestone floor creates an open-air ambience in the middle of the store. A custom-made, cube-shaped installation with 20 reflective surfaces hanging from the ceiling creates an artistic effect by reflecting and distorting its surroundings. The design concept plays with geometric forms and curved lines, combining traditional and modern elements harmoniously. Wallpapers in coordinated colours and textures complement the multifaceted aesthetic, consisting of elegant Art Deco patterns and floral Victorian motifs.

Zwilling flagship store, Shanghai: Art Deco heritage
The new Zwilling store in Shanghai unites retail, cooking classes and a restaurant. The focus is on traditional western and eastern themes combined with a puristic and understated interior. Dynamic changes in colours, materials and music provide contrast to differentiate individual areas of the store. Bathed in light, the ground floor features light oak and dark walnut, a sand-coloured terrazzo floor, and steel and brass frames, which all serve as a backdrop for the products, providing a warm, Mediterranean atmosphere. Dedicated to various food concepts, the upper floor is characterised by varying floor heights and seating. Tabletops made of blue glass and lighting elements made of brass are reminiscent of Shanghai's Art Deco heritage. A 36-metre-long wooden table with teal velvet chairs adds a rustic touch to the fine dining area, where visitors are invited to enjoy a meal. The customer encounters the brand's product world authentically – through a culinary adventure or hands-on cooking school experience.

Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!