Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

Review: ReTailor Hub presented an upgraded version of the 'Smart Retail Life Zone'


C-star 2019 concluded successfully from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event brought together 150+ well-known exhibitors from all over the world with unique design concepts and advanced retail technology.

As one of the highlights of C-star 2019, ReTailor Hub, a side brand under the C-star exhibition series, presented an upgraded version of the 'Smart Retail Life Zone' spread over 300 square meters for four major formats of pop-up stores: Clothes, Cosmetics, Beverages and Unmanned Convenience Store.

The Chief Planner
Candex Displays (China) Co., Ltd.(Booth No.N5A56)

As one of the most innovative display system suppliers in China, Candex Display Equipment (China) Co., Ltd. provides fast and reliable services, and quality products to clients all over the world; some of which include: flags, poster stands and display equipment, which are mainly used at exhibitions, conferences, marketing and even retail services. Their professional international R&D team develops unique portable display devices and advertising devices for partners and clients around the world to meet their unique business needs.

Fashion and Apparel: Elf Sack
Established in June 2006, Elf Sack is an apparel brand which insists on the strategic positioning of women's clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; they believe that clothing is entertainment, culture, attitude, and one should never be a follower. Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.

It showcased:

Intelligent Customer Flow Analyzer

Based on humanoid contour recognition and video tracking technology; accurate personnel counting can be achieved with an accuracy of up to 95%. Automatic estimation of the walking direction, distinguishing incoming and outgoing customers, and depiction of the action track.

Interactive Smart Shopping Guide Screens 

Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which  allows content to be updated anytime from the backend.

Transparent LED Display

NEXNOVO products are now widely used in store window advertisements, chain restaurants, shopping malls, airports, museums, financial institutions, automobile 4S shops, exhibitions, grand festival venues, stage construction, building curtain walls and other fields. With a brightness of up to 6000 nit, it is a transparent LED display with high resolution and brightness.

Virtual Fitting System

The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.

Shelf and Display Stands

Show Good Display has good designers, experienced engineers and responsible workers, thousands of products are shipped to so many cities in China, and different countries around the world every year. 

Model props
—— Mannequns(Booth No.N5C13)

Cosmetics Store: Fox Fairy
Fox Fairy is China's leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCOME, Versace, Estee Lauder and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer's shopping experience.

It showcased:

 Mirror Smart Makeup Cabinet

Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which  allows content to be updated anytime from the backend.

Electronic Virtual Shelf

It is used to display the regular products in the store. This product can save space and labor costs for the store, bringing in additional income; and can display many more products. You don't need the staff to introduce the product details and functions one by one; and you can play other brands’ advertisements on the screen (such as advertisements for catering industry or clothing industry)


The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.

Yaliang Customer Recognition System

Use smart facial recognition technology to obtain multi-dimensional information such as customer gender, age, preferences and consumption habits; identify VIP customers, and implement differentiated marketing strategies for different customers to achieve marketing targets.

Food and Beverage: Rio Fresh 
Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.

It showcased:

Robot Smart Wine Bar
• Robot Bartender: More precise feeding operation, simulate the bartender's shake action, dance to the music, and create a more attractive and popular bar service for young consumers.
• Visual experience: unlimited mirror wine bar, nice wine, robot dance, big screen animation, and BGM, giving consumers a pleasant sensory experience.
• Artificial Intelligence: With Ai technology, such as biometrics, facial recognition, language recognition, etc., we can provide our customers with the ultimate product experience with our big data to tailor make taste and flavor for each customer.

Self-Service Liquor Maker

• Completely automatic: drop cups, feeding, shake, mixing, discharging, soda water, and drop cap; all actions are completely automated. It is an automatic liquor machine ready to serve customer without a waiter.
• Interactive experience: Built-in AI interactive marketing features, such as drink ordering with facial recognition, drink service by facial scanning, emotional recognition, etc., to give consumers a pleasant interactive experience.
• Freestyle: The mini program comes with a DIY function, and customers can make their own style drink.

High Volume Liquor Dispenser

• Mobile machine: small size, easily portable, large single cup capacity, quick service, suitable for a variety of scenarios, rapid deployment, and rapid service deployment.
• The taste of royalty: Small in size, but extremely powerful. Each season select three of the most popular royal flavors in the market. With vodka and whisky as the base, you can produce 9 flavors of drinks, with or without alcohol, while consumers can choose their preference of alcohol percentage.
• Dual mode switching: Dual screens provides two service modes, and it can be switched between the attendant order mode and the consumer self-service mode.

Unmanned Convenience Store: Jian 24

Founded in 2017, Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a "take away" shopping experience.

Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!