Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

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C-star News

Review:C-star Retail Forum 2019


Theme - Dynamic Future of Retail Ecosystem

With the consumption upgrade followed by China economy development, consumers require a more convenient and user-friendly shopping environment. Thus, dramatic revolution is happening in traditional retail industry. High technology is booming, shops are upgrading, retailers are repositioning, supply chain is well-connecting. Regarded as one of the most dynamic market in the world, China retail is quickly developing into an ecosystem, and undoubtedly a target of main players.
C-star 2019 Retail Forum was themed as 'Dynamic Future of Retail ecosystem', provided audience a professional knowledge sharing platform by inviting retailers, experts, commercial propertites, technology companies 



2019.4.25 10:00-10:30 Opening Ceremony   2019.4.25 Afternoon
10:30-11:00 Global Retail Trends   13:30-14:00 Crossover Sails from Red Sea to Blue Ocean
  Prof. Dr. Helmut Merkel
Eurasia Global Limited
  Shanghai Lao Mo Fang Ltd
Mr. Wu Jiabin
11:00-11:30 China Retail Industry Development   14:00-14:30 New business mode of China local retailors
  Prof. Zhou Yong
Shanghai Business School
Advisory Board Director of Linkshop
Head of Brand Development
Mrs. Cui Zhihui
11:30-12:00 Innovation of Retail Industry   14:30-15:00 Persist in brand origin, return to customer value
  Azurium, Australia
China Strategic Consultant
Mr. Wang Wei
Vice President
Mr. Wang Chenhua
12:00-13:30 Lunch   15:00-15:30 Innovation of Stock Business
  Director of Shimao Commercial & Entertainment Innovation Department
Mr. Xiao Tao
      15:30-16:00 New environment, New Scene, New Application
General Manager
Mr. Wang Yue
Winshang Panel Discussion:The rising of pop-up store in China retail industry.
  Vice President
Mr. Shao Dequan
Ms. Fu Jianying
  Popup Union
Founder & CEO
Mr. Dong ZhiguoE
Marketing Manager
Mr. Chen Ye


2019.4.26 Morning   2019.4.26 Afternoon
10:00-10:30 China Retail Hotpot   13:30-14:00 The Digital Maturing of the Retail Industry
  China Commerce Association for General Mechandise
Deputy Secretary-General
Mr. Yang Qingsong
Senior Retail Industry Architect
Mr. Noah Herschman
10:30-11:00 Make a physical store a landmark   14:00-14:30 The Vision of Cloud Transformation & Intelligent Enterprise Innovation
  Display Community
Ms. Angela Chung
  SAP China
Head of Consumer Industries and Value Engineering
Mr. Allen Miao
11:00-11:30 New mode retail design   14:30-15:00 Horizon AI chips enable smart retail
  Matteo Thun & Antonio Rodriguez Design
Interior Designer and Stylist
Ms. Manuela Civettini
  Horizon Robotics
CMO & GM of Smart Retail Business Division
Mr. Edward Lu
11:30-12:00 EPSON meets retail --- technology changes design   15:00-15:30 Unmanned Retail
  EPSON China
Product Manager
Mrs. Ding Ruoming
  Jian 24
Founder & CEO
Dr. Lin Jie
12:15-13:30 Lunch      
THE GRID @ C-star 2019
Driving smart retail innovation in China
Shanghaivest & MobileMonday
Mr. Bruno Bensaid
Digital Marketing Shiseido Group China
GM of Corporate Media
Ms. Mika Kanai
Cathay Capital
Mr. Nicolas Du Cray
Mr. Luuk Eliens
Head of Innovation of XNode
6e Group
Digital and Innovation Head & Co-Founder
Mr. Ming Liu
16:00-17:00 Startup Pitches and Awards      


2019.4.27 Morning      
10:00-10:30 Global Retail Technology Trends      
  EHI Retail Institute
Vice President
Mr. Ulrich Spaan
10:30-11:00 Non-standard commercial properties      
  China Shopping Center Development Association of Mall China
Mr. Victor Guo
11:00-11:30 Entertainment, Events and Adventure in a German Department Store      
  Lengermann & Trieschmann, Osnabrueck
Mr. Mark Rauschen
11:30-12:00 The AI Revolution: how in-store Analytics evolve      
  Xovis AG
CPO and founder
Mr. Christian Studer
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!