Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

Outstanding Design: Best Stand Awards and Best Customer Journey at C-star 2019




At C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – solution-providers presented their innovations and inspiring features for retail to a professional audience of retail experts. Watch the video to see the winning stands in the categories “Best Stand Award” and “Best Customer Journey”.

As the official satellite event of EuroShop – The World’s No. 1 Retail Trade Fair, C-star offers a great business platform for the Chinese retail market. Outstanding stand designs and creative product presentations at C-star have inspired the organizers (Messe Düsseldorf, Messe Düsseldorf Shanghai and EHI) to honor the best appearances with the "Best Stand Award".

To emerge from the competition as a winner, the exhibitors had to appeal to customers with a successful realization of the following criteria:

  • • Creativity: high degree of innovation with surprising elements
  • • Design & Aesthetics: a successful mix of architecture, colors, materials and clearly identifiable corporate design
  • • Customer Approach: unambiguous message and effective addressing of the target group
  • • Stand Concept: consistent concept with clear communication of the product

The “Best Stand Award” indicate the high quality of the exhibitors‘ appearances at C-star. On April 26th Messe Düsseldorf, Messe Düsseldorf Shanghai and EHI again had the challenging but honorable task to choose the three most convincing stands from the variety of outstanding performances at C-star and reward them with the Best Stand Awards 2019:
  • • Itab, a Swedish company for functional shop concepts, inspirational store environments and efficient customer flow in stores
  • • Max Brilliant, a Chinese company for in-store supply
  • • Futuristic, a specialist for store fixture from Singapore

An additional award for the „Best Customer Journey“ was presented to Candex Displays, the organizer of the Retailer Hub, including solutions by Elf Sack (clothes), Fox Fairy (cosmetics), Rio Fresh (beverages), Jian 24 (unmanned store). The Chinese retailer presented a fashion store with different digital as well as physical touchpoints representing the shopping experience for customer.

The next C-star will take place in 2020 from 2 to 4 September at Shanghai New International Expo Center.
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!