Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

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C-star News

C-star Interview |  Nicolas Du Cray, Partner of Cathay Innovation 



Interview with Nicolas Du Cray, Partner of Cathay Innovation 


Q1: What do you think of Cathay Capital?

We are a global investment platform that invests in technology start-ups and innovation all over the world. We’re active in the US, we’re active in Europe, we’re active in China, and we also have partnership in Africa and are looking (partnership) at Southeast Asia. We do venture capital investment in innovative companies.

Q2: What are the vision and value of Cathay?

As an investor, actually we have access to industrial resources. For example, in retail and brands and industries, because some large company invested in our funds and we have these companies work with start-ups, we also have the start-ups we work with to work better with these large companies. We, as an investor, our goal is to be concretely supporting our portfolio in their cooperation with corporates.

Q3: What elements will Cathay consider before investment?

It’s a matter of assessing the competitive advantage of the company, its ability to grow, its turnover and to reach profitability at some point, to use technology and the scale of the use of technology to a large number of users and also to be able to work with large companies to make them innovative.

Q4: Among all the invested companies, which one do you think is the most promising? Why?

So far, our best investment has been the social commerce platform for Pinduoduo which has been very successful in China. It went public on NASDAQ last summer and besides this large e-commerce company, we also have invested in human resource management software and some smartphone IOT software.

Q5: Which industry will Cathay pay attention to in the near future?

So, the big subject of a new retail, as a revolution of retail, e-commerce remain an very important subject for us, because we believe actually technology can really enhance the operation of retailers and provide access to players, to brands. So new retail is going to (be) improved significantly thanks to technology, not only at the point of sale but also on the whole value chain.
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!