Siemens partners with JD Home Appliance
German conglomerate company Siemens officially partners with JD Home Appliance stores to bring high-quality appliances and lifestyle to JD customers.
The announcement was made at a signing ceremony held in Nanjing, Jiangsu province on 25th March, attended by Dr. Alexander Dony, CEO of Bosch Home Appliance Greater China, and Fan Xie, president of JD Home Appliance.
With the addition of Siemens, JD will be able to offer more diverse products in offline stores and increase the proportion of high-end products, to better meet the demands of customers in lower-tier markets, the markets that JD Home Appliance stores originally focus on. Siemens is also actively expanding in lower-tier markets and will bring its innovative and premium products to more customers through more than 15,000 JD Home Appliance stores around China.
Introducing more high-end products to offline stores and enriching the product makeup is one of the goals of JD Home Appliance.
“This year, in addition to focusing on lower-tier markets, we are also going to open bigger JD Home Appliance stores in first and second tier cities, and upgrade the stores in terms of products, services and digitalization abilities. Introducing premium brands like Siemens is exactly what will help us to achieve this goal,” said Jun Liu, general manager of JD Home Appliance stores.
Last year, JD Home Appliance stores formed a partnership with Panasonic. More international and high-end products will be introduced in the future.
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