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Dear Readers,
Retail sales surge in November, as Tmall “Double 11” shopping-day turnover reached ¥168.2 billion, Alibaba invested upwards of HKD $22.4 billion and Auchan Retail Group reached a new retail strategy with key focus on business value. As the major influencer of China’s retail industry, C-star 2018 focuses on the new theme of "Shape the Future of Retail", providing the best platform for professionals to explore future trends in the retail industry. C-star is more than just a trade show, but more so a hub of knowledge in the retail field. This year's C-star Retail Forum serves as a highlight of the event with the motto of “shape a human centered retail world.” fixing on customer-orientation, global industry trends, retail in the era of convergence, improving consumer experience and shop aesthetics, among other key topics. The show brings a pivotal platform for industry experts and professional visitors to share experience and business insights. For more details, please refer to the latest e-newsletter.
Enjoy your read! C-star team
www.c-star-expo.com
Join the leading international retail show in China!
“Shape a Human Centered Retail World” – The New Theme For C-Star 2018 Retail Forum
C-star 2018 - Retail Technology Exhibitors
Interview with Mr Jeroen de Groot, CEO of METRO Cash & Carry
Retail news in Europe
Newsletter Service
China's retail industry evolves at breakneck speeds – Join C-star 2018 and experience a platform presenting the latest solutions from the fast-moving retail industries around the world.
C-star 2018 aligns to the theme of “Shape the Future Of Retail” to bring you the most relevant industry trends and insights.
Renowned exhibitors at C-star 2018 include
Book your space now at
Further information about booth reservation, please contact us
Ms. Juliet Zhu
Messe Duesseldorf (Shanghai) Co. Ltd.
Tel: (+86-21)6169 8331
E-Mail: Juliet.Zhu@mds.cn
Ms. Michelle Wu
Messe Duesseldorf (Shanghai) Co. Ltd.
Tel: (+86-21)6169 8353
E-Mail: Michelle.Wu@mds.cn
Mr. Alex Chen
Messe Duesseldorf (Shanghai) Co. Ltd.
Tel: (+86-21)6169 8354
E-Mail: Alex.Chen@mds.cn
C U in Shanghai from April 26-28, 2018!
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With rapid growth of technology and demand of new shopping mode, concept of ‘new retail’, ‘unmanned retail’, ‘omnichannel’, and ‘smart retail’ emerges one after another, which brings both opportunity and challenge to all retailers. What is world retail going? Will technology innovation be the best way to catch consumers? How will shopping mall follow up consumption upgrade? How does new brand survive in new retail world? What is ‘dream design’ for brand owner? While the retail world keeps spinning, is it a real ‘people matters’ world or just blind developing world? The C-star Retail Forum thus hold the motto of ‘shape a human centered retail world’, offering a platform where industry authorities and experts, commercial real estate developers, shopping center operation executives, retail brand owners and other renowned guest speakers discuss diversified themes such as "global retail development trends", "The future of omnichannel retail", "consumption upgrade", and "space aesthetics". This premier platform offers an outstanding venue for industry professionals to gain new industry knowledge and to expand business networks.
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SANEBOON (BEIJING) AUTODOOR CO., LTD.

Saneboon (Beijing) Autodoor Co., Ltd. provides high-quality automatic door products for all kinds of building entrances. As one of the “Top Ten Companies” in China’s automatic door industry, we always provide state-of-the-art products and services. Today, Gatestar launched by Saneboon will give customers new value. Gatestar is specially designed for commercial storefronts and building offices. Its unique structure and manual/automatic control technology allow the “smart experience starting from the door” to come true.

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Shanghai Lianbai Electronics

Shanghai Lianbai Electronics was founded over 14 years ago as a RFID/EAS company achieving great success in China and abroad. The core team realized that the impact of online e-commerce on the traditional retail industry was increasing and offline retailers needed a set of dedicated intelligent business tools to stay competitive. Iretailer primary line of business is People Counting Solutions. With the help of world-renowned technology companies, such as: Intel, PointGray, Brickstream, Hikivision, Geovisio, etc our engineers were able to developed a patented product with superior quality/value ratio to overseas manufacturers. Our hardware and software provide offline retail enterprises a clear understanding of consumers behavior in order to optimize and anticipate their needs.

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Jeroen de Groot (59) has worked in retail/wholesale for 30 years. After his study of ‘Business Administration’ in the University of Amsterdam, he joined Ahold in the Netherlands. During 5 years he worked in several positions in the supermarket company before he joined the Netherlands-based SHV Holdings who operated Makro Cash & Carry stores in 24 countries as a Store General Manager of a Makro Store in the south of the Netherlands. From 1994-1998 he worked for 4 years as Operations Director in the stock-listed company Siam Makro in Thailand. This position he also held in Belgium, Netherlands and Poland. In 1998 SHV sold its European operations of Makro network to Düsseldorf-based Metro AG who was already managing Metro Cash & Carry around the world. After that Jeroen held the Managing Director position in Poland (Makro), Hungary (Metro), Russia (Metro) and China (Metro) and in between he was responsible for a number of Metro/Makro countries as ROO (Regional Operating Officer). Jeroen joined Metro China on 1 November 2013 after his COO (Chief Operating Officer) position in Metro Cash & Carry global Management Board in Germany. In 2017, Jeroen is awarded the Magnolia Gold Award of Shanghai Government.
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Man vs. Machine - Robots in Retail

With his integrated shopping cart, the robot Budgee follows customers through the aisles of Walmart and carries their items to checkout. At Saturn, a German retailer for consumer electronics, his colleague Pepper is captivating with her adorable, large saucer eyes, but she is also useful, guiding customers to the product they are looking for
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WeChat Pay and Alipay in Germany

In China, mobile or virtual applications are popular: according to a survey conducted on behalf of CoreMedia*, more than half of 3,000 persons interviewed in China, Germany and the USA believe that, ten years from now at the latest, the fitting of clothes with the aid of Virtual Reality will be standard procedure. Moreover, the majority of the Chinese assume that they soon will be able to virtually walk through a shop, while only 28 percent of the Germans share this forecast.
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For questions, comments, or to get in contact, please email renee.zhao@mds.cn
Recommend C-star’s industry insights to your friends/colleagues!

C-star 2018 will take place from 26th -28th April in Shanghai New International Expo Center.

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Press Contact

Messe Düsseldorf ( Shanghai ) Co., Ltd.

Contacts:Ms. Renee Zhao

Tel: +86 21 6169 8335

E-mail:renee.zhao@mds.cn

Address:Unit 307, Tower 1, German Center for Industry and Trade Shanghai , 88 Keyuan Road, Pudong, Shanghai, China

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