EuroShop from 5 – 9 March 2017 in Düsseldorf: What retail wants today – and will need tomorrow
New Concept composed of 7 Experience Dimensions +++ 18 instead of 16 Halls +++ 2.350 Exhibitors from all over the World +++ Focus on Digitalisation +++ Brick and Mortar Retail: Pure Emotionalisation!
EuroShop, The World´s No. 1 Retail Trade Fair, from 5 to 9 March 2017 in Düsseldorf, is an innovation platform, discussion forum and creative hub for the entire retail sector. Boasting over 127,000 square metres of net exhibition space, 18 halls and 2,350 exhibitors from 61 countries, EuroShop 2017 will be the biggest in its 50-year history. EuroShop 2017 expects in excess of 110,000 visitors from all over the world.
EuroShop 2017 comes up with a new concept. EuroShop’s previous 4-area structure — the division into the segments EuroConcept, EuroSales, EuroExpo, and EuroCIS — is replaced by a sophisticated system of the future that is divided into seven experience dimensions. Why this? There are three reasons: first, we wanted to get rid of these artificial names by substituting the four areas by names of dimensions explaining their content with simple English words. Second we did not want any long to stress the prefix “Euro” for the reasons I initially mentioned: EuroShop is everything but not only European. Third, the four sections became too broad, as EuroConcept actually covered nearly 50% of the whole show. We sharpened the profile and created three new and very important areas. So this year´s EuroShop kicks off with a new concept that is broken down into the following seven experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and FoodTech & Energy Management.
Digitalisation in retail is one of the principal themes at EuroShop 2017. After all, the future of retail will lie in the hands of shoppers that roam shopping worlds across channels like vagabonds – be it at stores, on a Tablet or Smartphone. And they don’t accept any residual risks while hopping back and forth between off and online channels. In other words: retailers will have to dovetail the various channels in such a way that their products and services guarantee ultimate convenience across all channels and fun for shoppers. To this end holistic IT solutions are a must.
And the rule for stores is: pure emotionalisation! This is not about creating individual shopping events. Here storytelling is called for – be it in architecture, design, lighting or the incorporation of the latest digital media in shop fitting – all of this must follow a consistent plot to give shoppers that certain kick. Furthermore, there is a clear trend in the staging of brands – namely to incorporate their history or make local references ever more frequently, so as to reflect the greatest authenticity and uniqueness possible.
EuroShop´s extensive line-up of exhibitor ranges is complemented by the proven, high-calibre forums with practitioners’ lectures presented on all five exhibition days right amidst trade fair activities. These include the EuroShop Forum Architecture & Design, the EuroCIS Forum, the POPAI-Forum and the OmniChannel Forum as well as the ECOpark Forum and the new Expo & Event Forum. All forums are simultaneously interpreted from/into German and English and can be attended by trade visitors free of charge and without prior registration.
EuroShop 2017 is open for trade visitors from Sunday, 5 March 2017, to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)), 2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Admission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr).
EuroShop Basics: In 1966 EuroShop was organised for the first time by Messe Düsseldorf and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries on over 116,000 m² of net exhibition space and 109,496 trade visitors, 63% of whom came from abroad. www.euroshop-tradefair.com