2020 Nominees

YANSHU CREATOR Collection Store at Xian Yitian Holiday Plaza

Designer：Liu Cheng，Xiao Rong

Brand：YANSHU CREATOR

Brand concept identification

As a display platform for designer brand products, its slogan is “Where there is an idea there is a possibility”. It aims to create a diversified brand art platform, through which completing self-shaping. The designer hopes to make a destruction and achieve a reconstruction by combing the relationship among all designer brands, hunting for a part containing both boundaries and intersections, then the product bounds will be viewed and oriented from multiple dimensions.

Design innovation

The art installation is designed by extracting a few elements from the new logo to strengthen the brand’s new image，creating a flexible display that can successfully integrate art into the brand, to satisfy the brand’s need. Turn symbolic elements into a three-dimensional cube, a key spatial memory point. The Acrylic screens supply different angles to observe products.

Consumer satisfaction

The Acrylic screens provide multi-angle display approaches to enrich spatial experience. In this case, a spiritual place with experience, inclusiveness, sharing, art show will be created based on visual experience.

Environmental protection

The environmental concept is also the main idea that guided the Area-17 Architecture & Interiors project. For the construction and manufacturing solutions in the project, priority has been given to locally sourced and manufactured products. The furniture and equipment have been selected and installed allowing for a future dismantle and reuse in other locations, with a minimal residual ecological damage to the natural environment. Also, the lighting system is entirely LED to save energy.

Hema-Freshippo

Designer：Area-17 Architecture & Interiors

Brand：Alibaba Group

Brand concept identification

Area-17 Architecture & Interiors cooperated with Alibaba Group to develop an innovative retail solution for Hema, its “Food Retail Space” brand. Freshippo at NECC – The new National Convention and Exhibition Center in Shanghai - is the result of a research aiming to create a proper retail model for high traffic areas, such us train stations, airports and exhibition centers. The project was completed in late 2018. Traversing two floors, it spans a total area of 2.700 square meters. Visited by millions of people, NECC is the perfect location for a commercial environment unifying the brand’s core values and an experimental approach to retail and hospitality.Indeed, both “supermarket” and “convenience store” are no longer proper definitions for this kind of space, as it offers a much wider range of products and services. Freshippo is a hyper-branded store acting as a link between the onsite and the online experience, traditionally Alibaba’s core business. Freshippo is a tridimensional expression of the brand’s visual identity: the iconic Hema’s cyan blue identifies the store from the façade. Inside, visitors find a space organized around Hema’s iconic mascot, from the brand identity corner with hippo-inspired gadgets to the cyan blue inserts combined with more warm and relaxing wooden finishing. Flying bags on the ceiling uncovers part of the complicated system that allows customers to receive products directly delivered to their fair booths, when ordering through the Hema app. The first floor offers packaged food & drinks, as well as “pick & go” freshly cooked dishes, for visitors who need to grab something fast and get back to the busy fair. The second floor is an F&B oriented space inspired by traditional markets, with several seating areas with focus on different purposes, among which the most innovative and spectacular area is certainly the Robot Restaurant.

Design innovation

The store layout is specifically designed for transit spaces aiming to maximize the efficacy of the shopping experience. Low shelves and wide aisles facilitate a quick and easy customer journey, as the several self-check-out registers. But the most innovative area is certainly the Robot Restaurant on the upper floor, where the main and defining feature is the automated process by which meals are delivered from the kitchen to the final client. The customers arrive, sit down, scan a QR code to select their dishes through an app, robot drones will bring each dish from the kitchen straight to the table. Once the meal is done, just one input in the app, another robot will come and pick up the used dishes.

Consumer satisfaction

Central to the project is the variety of delivery methods offered that follows an order placed through the Hema app: from the restaurant accommodation to the pick-up, from the storage in a locker to the delivery within NECC. The Robot Restaurant is an answer to the challenges rising from Alibaba’s New Retail model of integrating the online, offline, logistics and data across a single value chain to create up-sale opportunities.From the shopping experience inside the store to the food&beverage offer on the upper level, clients and visitors of the convention center are provided with a wide range of solutions among which they can find heir best option to fulfill their expectations with an eye on speed and efficiency. Between the grab & go and the Robot restaurant there are several choices of more flexible and informal accommodation, providing seating areas with focus on different purposes, fast lunches, casual meals with friends and colleagues and more private areas for informal meeting. The project is completed by a food hall connected to the Robot Restaurant that hosts other tenants completing the food&beverage offer, with the possibility to pick up live fish or seafood and get them cooked on the spot.

Environmental protection

The environmental concept is also the main idea that guided the Area-17 Architecture & Interiors project. For the construction and manufacturing solutions in the project, priority has been given to locally sourced and manufactured products. The furniture and equipment have been selected and installed allowing for a future dismantle and reuse in other locations, with a minimal residual ecological damage to the natural environment. Also, the lighting system is entirely LED to save energy.

The first offline store of Kaola global factory store

Designer：HANGZHOU R&D DESIGN CO., LTD.

Brand：Kaola Overseas Purchase

Brand concept identification

With the "super model", the brand image is consolidated. Kaola in the entrance window is used to stimulate customers' desire to enter the store.At the door head of the store, the brand is set in space, and the blue + white color is selected to visually interpret Kaola global factory store.Product information is further displayed in the back cabinet to facilitate customers to further understand the product and reduce the time spent in making purchase decisions.At the cash register, we emphasize brand culture again and strengthen customers' memory of the brand.

Design innovation

As for the consumption flow route, based on the research of the main passenger flow of the store, the designer has carried on the chic and oblique design to the door head.At the same time, according to the consumption flow route of "attention-interest-search-action-transaction", the store space is divided, and the areas with high correlation are closer.Display focuses on level ground effect. Through planning of the display level, nearly 1500 SKU are displayed in a space less than 200 square meters.

Consumer satisfaction

From the consumers' shopping experience, the store products are easily seen by the consumers, the consumers are easy to enter the store, and are easy to understand, choose and take the products.

Environmental protection

In the deepening stage, the store fully considers the "environmental protection". The shelf-type display by adjustable laminates is adopted, such display is easy for disassembling and matching with products of different sizes, and it is more environmentally friendly.

LENTOSCANA-UNI ELITE Store

Designer：NARMAL

Brand：Shanghai Lentoscana Catering Management Co., Ltd.

Brand concept identification

In the case of the LENTOSCANA dessert store, we have completed a series of design contents, such as branding, IP creation, animation derivation, packaging design, space design, art project planning, etc. 1: Brand concept: LENTOSCANA was born in Tuscany, the central region of Italy. The name is a combination of Italian words "Lento" (slowly) and "Toscana" (Tuscany). It is old blood with a young face. The brand integrates the Renaissance slow food culture and the modern slow eating fashion, it integrates the dessert culture and nature, the necessity, and humanity. Our clients also take responsibility for cultural transmission and creative exchange in their business. LENTOSCANA hopes to convey the spirit of "accompaniment, growth, and nature" through the brand. 2: Concept communication: We use the Renaissance context and brand value system in the aspects of brand font design, brand image endorsement (famous Italy dog breed called "Bracco Italiano"), brand color, and so on. we convey the brand's attributes and the characteristics of cultural communication through the form (three-color arches), material (comparison of Italian and Chinese materials), and atmosphere (ancient cellar feeling)

Design innovation

We consider the relationship between vision and space, experience, commerce and art, then begin our design based on these perspectives. 1: Visual innovation: a complete IP image (Lele, Tuotuo, Meimei) was set up while establishing the brand, and IP extension and artistic expression of IP were also included in our consideration. 2: Space innovation: we use the comparison of "new" and "old" to express the differences between Italian desserts and the presentation of an "old" dessert in contemporary space. We hope to make customers step into another rhythm or another "world" through space creation. 3: Publicity and Innovation: In the process of designing the store, there are constant communications and transmissions, which reflects the feeling of the world being remote and close at the same time. Cannoli, a delicacy that is from Monica Bellucci’s remote Sicilian island, appears in Shanghai in its original flavor. We invited our friend Olga, a Russian dancer, to create a performance called "Encounter in the Universe".

Consumer satisfaction

We hope to improve consumers' understanding of the brand and consumption experience through the following dimensions. 1: Scene experience: we hope to give consumers a sense of visiting Italy in person， through color (nine arches with national flag colors), materials (wall texture of ancient cellar feeling), and the way of paving (feeling of Italian Square). 2: Shopping experience: we design the packaging form of products by imitating the opening way of the dog pulling action so that consumers can have more interaction with the brand. At the same time, it also conveys the brand concept interestingly. 3: Shopping process: consider customer experience from the whole process of consumption. It includes the introduction of the brand at the entrance, product display angle, purchase flow line, in-store rest form, and part of the photo scene to meet the customers' expectations.

Environmental protection

We hope to use space to convey artistic conception and minimize decorative attachment. We use less multi-layer structure and simple decoration, and we express our artistic conception and texture by space itself.

MITHRIDATE haute couture

Designer：RSXS interior design

Brand：MITHRIDATE

Brand concept identification

Brand concept communication/ The customer's brand is a new generation of advanced customization brand from UK, and the keyword of mithridate is identity. Who are you, who do you want to be, constantly seeking self balance between sensibility and rationality, a space philosophy term that implies the spirit of the times, is the source of inspiration the brand concept store is committed to seeking. It can feed back the present with design, or express those things called purity with artistic language...... The concept store has a good grasp of the essence of the brand. It presents a sense of space with simple and sharp block lines. It is quiet and pure but full of a sense of power. It calls for the independent pioneer spirit of the high-level customized brand.

Design innovation

Innovation of design ideas/ Mithridate is the first flagship store in Greater China and the world, so customers attach great importance to the project. Customers hope to get a simple and clean but high-level private space. According to the customer's ideas, they also carefully understand the brand's style positioning. "Changeable and layered simple space" is the first inspiration presented in the mind, in this 600 square space The sales space is divided into a sales space and a hidden office space, which is ingenious but simple and pure. The sales space of nuodai uses plane hanging board to separate the circuitous and interesting sales lines, which is full of atmospheric geometric lines. When we open a wall in the central area of the store, we turn it into an open space. When it is closed, it is a private quiet space for VIP customers to choose clothes ， The selection of props is also one of the highlights of the concept store. The corner of the booth mixed with rock and marble is interesting and novel. The cashier is made of imported matte resin board with new international materials, and the props are set off by accessories. The high-grade powder nude color plays a role of decoration and softness in a high cold and simple atmosphere. The oval metal open and close display shelf is arranged orderly on a house type wall As a strong visual impact, mithridate selects super luxury display models to ensure the high quality of high-end customized dresses. At the beginning of receiving the project, because the store was in a very high-end shopping mall, many site conditions were not allowed to be changed, which greatly restricted the design, but all of them were overcome in the end, and finally the customers were very satisfied with the completed shop!

Consumer satisfaction

Consumer experience satisfaction/ Mithridate flagship store is located in a top business district in the south of Shenzhen. Its surrounding facilities are the top hotels, office buildings and residences. Its positioning is quite accurate. It has been loved by many high-end consumers since its opening. Because it is a high-end customized brand, the reservation system is adopted for customers to come to the store. At the same time, the consumption in the store is no more than three groups of customers, which ensures that even if three guests are at the same time Because the store has three relatively private spaces at the same time, it can serve the customers well, so as to get a good consumption experience. In addition, the flagship store has an atmospheric and transparent front and back double window display, and the eyelet design has attracted high attention of the public or professionals, and at the same time, it has brought considerable profits beyond expectations for the customer.

Environmental protection

MPractice of environmental protection concept/ The basic materials used in the design of mithridate flagship store, such as coatings, plates, lamps, etc., all use the building materials with international environmental protection material certification standards. The matt resin board used for making cash register is a new building material produced by recycling and recycling process. Although the price is high, we always try to design and use the latest environmental protection materials In this project, the geometric props used for table display and supporting accessories are also processed from the scraps left when making the cash register, which also has an interesting visual effect of echoing unity.

Nike SH 001 - E.A.R.L Adapt BB

Designer：Bringidea

Brand：NIKE

Brand concept identification

This project aims to provide customers with aninteractive and immersive shopping experience. At the same time, it helps the brand to promote the new product “Adapt BB” by showing its technology highlights and the brand story to customers in an allround way.“Adapt BB” is a smart basketball shoe with the theme of "the Future of the Game", which islaunched by Nike in 2019. This futuristic shoe has an eye-catchingstreamline shape and 2 LED lights on the sole. Its coreof technology is that it can connect to the app and automatically adjust the laces for the perfect fit. The retail space is divided into different areas. At the entrance, there are artistic installations with a strong sense of future technology. Inspired by the product.

Design innovation

The design breaks the rules of regular display of sports products. Traditional sporting retail stores will use the space to display as many brand products as possible. In “E.A.R.L Adapt BB” project, a considerable proportion of the interior space is for displaying various artistic devices, which convey the technological details of the product through artistic language. In addition to visual expression, the device also arouses the auditory sense. With playing the video on LED screen balls, the background sound of motor is played at the same time to imitate the mechanical sound of the product while adjusting the lace. When browsing the product, customers can also interact with the devices to understand the product and the story behind it from a new perspective, and so as to enjoy a strong sensory experience and a novel shopping trip.

Consumer satisfaction

The shop is located in one of the busiest pedestrian streets in Shanghai. The art installation at the entrance, which is the most eye-catching feature of the whole space, can attract a large number of customers passing by. After entering the store, the product story area and product display area will guide the customers step by step into the store. The whole space has been carefully designed, and an exquisiteconsumption trip is planned through space allocation and lighting: first attracting customers by the art installation at the entrance, then introducing the product to further stimulate consumption.

Environmental protection

Because of the lightweight space style design, the cost is reduced by a quarter compared to the old image. Mainly in; 1. Artificial clay fired floor tiles replaced the original natural marble stone. 2. Recyclable white lacquered steel was used for props and backings instead of melamine wood grain which is highly polluting and not recyclable.

OVV2.0 Shanghai Xintiandi Store

Designer：Shihua Huang

Brand：HLA

Brand concept identification

OVV brand itself is positioned as light luxury women's clothing in the new era, while the wood grain of the old image is used too much, which makes the space become old-fashioned. The new generation of design has completed the new design from combining the spirit of the brand (Kupka) to the fashion style of the era. The completion of the project from the head office to the brand owner and clothing design director felt good.

Design innovation

There are problems; 1. The store is located in the corner of the B1 floor of the shopping mall, and the escalator forms a barrier. 2. The house is dumbbell-shaped, with two large columns lying across the long and narrow middle. The solution 1. Creatively combine local cultural elements and connect the two ends through the arch ring. 2. External 'image wall' integrates multi-category design to achieve the best effect under the premise of satisfying functions 2-1. Background wall for photo taking 2-2. Far view window 2-3. Near window view

Consumer satisfaction

After the opening, I visited the store many times to communicate with the store manager and staff, and learned that the store was favored by many white-collar elites due to its novel design. From web celebrity to bring photographers, customers in Shanghai would take photos and take photos in the "image wall" and "arch circle" of the store. Of course, due to the excessive design of high cold lack of temperature, so that customers are less willing to enter the store.Self-evaluation: 85 points.

Environmental protection

Because of the lightweight space style design, the cost is reduced by a quarter compared to the old image. Mainly in; 1. Artificial clay fired floor tiles replaced the original natural marble stone. 2. Recyclable white lacquered steel was used for props and backings instead of melamine wood grain which is highly polluting and not recyclable.

Seibmaca（Xi'anDahua）

Designer：HANGZHOU R&D DESIGN CO., LTD.

Brand：Seibmaca

Brand concept identification

The seibmaca storefront uses a minimalist concept, using simple, modern materials such as stainless steel and iron plates to create a stylish and elegant image. A perfect balance between new and old.

Design innovation

In this pure white space, we planted a dry landscape for the atrium. With mountains, stones, trees and water as natural elements, in the noisy city, the customer is presented with a feeling of comfort and tranquility, allowing the mind to relax and release, away from the urgency of daily life.

Consumer satisfaction

White rough walls, simple stainless steel shelves, and artificial skylights on the top, we have abandoned the extra space decoration and soft-packing, so that the clothing and space complement each other in balance.

Environmental protection

The store has a display space of 100 square meters. How to display clothing ingeniously and fully express the fashion spirit of the seibmaca brand is our main thinking during design.Dahua 1935 retains the original concrete structure of the main building. The shopping mall environment reveals a strong industrial style. Xi'an is China's ancient capital, which is full of cultural and heritage.

 

OCT Harbour O'garden

Designer：GARDE CO., Ltd.

Brand：OCT Urban Entertainment Investment Company of Shenzhen

Brand concept identification

「Art, nature and eco-friendly 」is the brand concept of OCT Harbour, which incorporating culture with shopping experience, bringing the ecology into people's life. In order to extend the unique ecological landscape to the shopping centre and satisfy the mental needs of the young generation, GARDE created a Botanic Garden--O'garden surrounded by plants and enjoyment of art. As a community, it is a secret garden for those who love meeting people and exploration, responsible for the dissemination of the latest news or trend and the brand messages to the world. Starting with the MD planning, GARDE categorized the target customers into 3 groups: families nearby, single and couples, positioning it as a “Community Mall” where people can explore the brand philosophy in different ways, such as workshop, dining as well as shopping.

Design innovation

“The Botanic Garden” is divided into 4 zones with different themes and functions. The Art Garden on the 1F is inspired by the gallery. Art pieces are set against the clean and white tone environment, street paving, water feature and the greenery. Digital Garden connects 1F and 2F, functioning as a community for events and communications. It is also connected with projectors mapping the interactive images on the walls to captured audience’s attention. Once entered the Tropical Garden on 2F, the environment is changed into lush of tropical plants and wood tones. Several seating areas could be found surrounding two islands. The winding circulation and the plants on both sides obscure the front view which makes the shopping experience more interesting. The Colorful Garden on 2F is an outdoor garden full of flowers and plants. The scenery changes from day to night, and in different seasons. A great spot for gathering, dining and event as well.

Consumer satisfaction

O'garden provides a wide range of living support to the users, offering them a peaceful space with bars & cafes, book store , flower shop, handcraft workshop, gymnasium, indoor ski venue, pet shop, barber shop, etc., to escape from the busy life, exploring different individual or group experiences. The year-round cultural events also give the young generation a good opportunity to interact with each other, meditate and practice in person. For example, the art event “Here we art” being held during the O'garden opening week had several exhibitions, workshops and seminars given by various famous artist and brands around the world. It has proved that O'garden is definitely the destination for those who enthuses with art, life and communication.

Environmental protection

How to protect the ecological environment has always been the issue OCT Harbour cares for. No matter the community development projects for the young generation, the social responsibility or charity programs, OCT Harbour is always the pioneer. To transform the philosophy and responsibility into real action, they have promised to donate 10% of the income gained from workshops and retailing of the “Here we art” event to OCT China Clubhouse ECO Foundation.

SND

Designer：Various Associates

Brand：SND

Brand concept identification

From the architectural dimension, the store is designed to be a medium where customers can explore the relation between body and space. The layout is pure and simple, with a symbolic “milestone” placed at the center right on the central-axis. Through its unique layout, customers can know clearly the routes and can view every product in display while walking, offering them a chance to select and compare goods easily. The design team had not only take into consideration the site's own narrow and linear characteristics, but also the brand's functional requirements for art, behavior, and display. Seen from any angle outside the shop, its hierarchical layout and the texture of materials have enabled the shop to be a memorable landscape for any passers-by.

Design innovation

In this project, they have overcome the conventional thinking mode of traditional brand stores. Not only the products have been fully displayed, the brand personality of SND was also highlighted in its own unique design language. The size of window display area has been maximized to the largest extent, while at the same time, the flexibility and diversity of product display were retained, which offered more possibilities for brand activities and presentations follow up. This innovative design by Various Associates marks the achievement of quality and visual performance, and realized the association of brand space with urban life.

Consumer satisfaction

The sense of ceremonial, sci-fi and interesting style is one of the characteristics of the project. The space full of rituals enhances the solemnity and sacredness of the space. It also highlights the unique personality of the brand and matches it with a simple style. The pure and comfortable feeling makes customers feel as if they are walking in the art exhibition hall, improve the consumer experience, and achieve seamless connection between brand and life.

Environmental protection

VA has always insisted on incorporating the concept of sustainable development into each work. SND uses a lot of stone elements, such as the use of building facade —— materials-volcanic stone, while building a sense of the future could also build a sense of simplicity that returns to nature. The use of artificial fur elements add a sense of closeness and gentleness, which can maximize the integration of man and nature on the premise of highlighting the richness of materials.

HEYTEA LAB (Shenzhen OCT Harbor Store)

Designer：TOMO DESIGN

Brand：HEYTEA

Brand concept identification

HEYTEA and TOMO Design jointly created a Modern Garden —— the first HEYTEA LAB in Shenzhen. The designers should create a design that combines four ideas – “Cool, Zen, Inspiration and Design”, associated with the brand Heytea. How can we help Heytea， a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for TOMO DESIGN in the design of Shenzhen Heytea Lab.

Design innovation

Based on the sci-tech atmosphere of Shenzhen, TOMO aims to provide brand new e-experience in the garden-like lab. Here artistic conception, future and inspiration are combined together, creating an “immersive experience garden” which integrates sci-tech and landscape experiences. Tomo discussed with Heytea operation department, a reasonable commercial planning is worked out that five labs are activated to satisfy consumer experience. Courtyard Landscape With a holistic perspective, the designer creates a courtyard landscape with minimalist skills. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor. Staircase The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.

Consumer satisfaction

The improvement of consumption and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is accelerating its entry into a new era of consumption. Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab. Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers’ demands and feelings, and extends the potential value of Heytea in the background.

Environmental protection

Building facade In this project, the designer respected the architectural form of the prototype and used the light-emitting light bar with the concept of installation to help customers achieve the effect of increasing visual capture. For the courtyard landscape of the project and the large tree at the entrance, the designer chose to respect the natural origin, with a holistic perspective, the designer creates a courtyard landscape with minimalist skills, creating a clear and open pattern which encourages the interaction between landscape, objects and people. Whether it is a sheet-like grille at a 45-degree angle, or the well-arranged seats in the sunken area, or the pavilion designed with modern skills, or the smooth or rough liner benches, it shows multiple aesthetics and effectively activates the ornamental and practical functions of the courtyard. The LED device surrounds the first and second floor areas of the room. Through different material changes, you can do some scene catering, new product release

The MIX LAND - Streetwear Store

Designer：XianXiangDesign

Brand：THE MIX LAND

Brand concept identification

Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal. The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.

Design innovation

From the perspective of street culture to consider traditional design.

Consumer satisfaction

It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.Do not over design, simplify the use of materials, choose renewable materials.

Environmental protection

Do not over design, simplify the use of materials, choose renewable materials.

US17 Shenzhen Upper Hill

Designer：Teamray Interior Design

Brand：US17

Brand concept identification

US17 is a personal streetwear brand created by Chinese basketball superstar Yi Jianlian in 2014 with his shoe size. US17 takes "PROVE YOURSELF" as the core idea of the brand, and aims to convey the spirit of the constant efforts in different fields to constantly prove themselves. The color of its door design is mainly black and white, with minimalist lines to create a sense of criss-cross, which is simple but not monotonous. The in-store design uses more rigorous horizontal and vertical lines so that it will not appear cluttered, adding a modern rationalistic color to the space based on the sense of the future. There is not much decoration in the store, the center highlights the brand name US17 and slogan, emphasizing the simplicity and restraint. The design of the roof basketball court in the store runs through the entire display area, and cooperates with the brand to convey the concept of the local street culture spirit.

Design innovation

The brand name and slogan in the store are backed by a full glass wall combined with mirrors and light boxes, which fully demonstrates the popular concept of being trendy and cool, simple and unconventional. The electroplated bricks on the mercury side also highlight the brand's strong sense of streetwear. The ceiling lights in the shape of the court give people a sense of time and space dislocation. The basketball court above the head leads people to enter its design scene instantly, highlighting the store's purpose of promoting the basketball spirit. The thick and solid concrete floor is full of industrial style, which makes the space more structural. The iron and metal elements have a tough shape and spliced structure, showing a clear sense of order. The wooden display stand neutralizes the cold feeling of industrial design, and fills the overall design with temperature and layering, showing its original intention and brand identity.

Consumer satisfaction

The design aims to create an immersive shopping experience for customers. The overall interior finishing of this store is dominated by white and gray, making the product the center of vision. There is not much decoration in the store, which makes the brand name and brand declaration more prominent, and makes the brand impress customers. Intentional blankness in the space of the store gives customers more freedom to imagine. The clothing display area and the sneaker display area are well divided. Customers can purchase goods in different areas according to their own needs, so that they can get psychological satisfaction and pleasure. The wall of the clothing display uses cement paint to emphasize the displayed clothing to avoid distracting customers. Most of the displays are set up as mobile devices, which can be moved according to different product styles and sales subjects. Customers explore a higher level of spiritual needs in the experience process, and clothing display racks also give feedback on appropriate customer behavior. A large amount of space is left in the middle of the store to create a feeling for customers to walk through the center of the "stage".

Environmental protection

The design is based on the concept of environmental protection. Using materials and equipment with little pollution, paying attention to the consumption of energy and resources in use, and reducing the environmental burden. Using recyclable resources and preferentially choosing environmentally friendly building materials to ensure that the design materials can meet the functions and requirements of the main body of the building. Choosing decoration materials that are harmless to the human body and the environment. Natural ventilation improves indoor air quality and comfort level without energy consumption and pollution. Incorporating natural elements into the interior, adding natural elements to the design to make the interior full of vitality and relax the mind and body of customers to provide them with a high-quality shopping environment.

SKYLAND DISCOVERY XIAMEN

Designer：GARDE CO., Ltd

Brand：SKYLAND

Brand concept identification

To leap over the traditional, normal space of food court, Skyland Discovery Xiamen applies the food market style to build up am energetic and various food space. By adding the display and soft decoration the space was set up with an even more colorful and lively mood. Thus, to make this space not only a dinning area but also a nice icon place for shopping and fun.

Design innovation

To take the “MELCATO” as a model which is popular in Italy and even entire Europe, the food material can be displayed as market just like street market. Each canopy was designed with certain mockup to reflect the real situation of the outdoor area. The display partition area was enlarged in between two shops to leave more space for food display and soft decoration.

Consumer satisfaction

Besides various and delicious food shops, the tea shop, gondola, and food stall was also included to develop the possibility of space format and product category, and to meet the different needs from client who will be happy to come again.

Environmental protection

As well-known brand in the food industry, Skyland focus on the healthy environment of the space, together with their advanced idea of food court. They made strict inspection of material and construction to minimize the effect to the environment.

Tong Ren Tang Zhima Health Concept Store

Designer：Beijing Wuxiang Space Architecture Design Studio

Brand：Beijing TRT Health

Brand concept identification

Tongrentang Zhima Health has created a complex functional system of healthy diet + medical center+ health examination + social entertainment. The designer has applied a large area of contrasting materials as solid wood and brass in the store. From the ground floor to upstairs, Zhima Health Concept Store has four themes as inquiry, food, convalescence and cure. The first floor consists of different functional areas, such as food therapy kitchen, tea bar, baking kitchen, coffee bar, wine bar and TRT products area, etc. Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers. Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. Q: On what occasion did Tongrentang put forward the strategic transformation? A: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time. Q: How did the concept come to scheme and realization? A: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. Q: What difficulties did you encounter in the process of planning? A: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.

Design innovation

Inspired by traditional Chinese medicine storage cabinet, the art installation at the entrance is made of numerous metal tubes connected by mortise-and-tenon joints, which presents a traditional yet modern texture. Wood and metal materials are largely used in the overall space where warm solid wood is in sharp contrast with aged brass, conveying TRT's nerve and resolve to brand upgrade. On the first floor, the lobby is enclosed by an eight-meter-high red Chinese cloisonne screen that shows a modern charm in traditional craft. And Asia’s largest automatic medicine vending machine is placed behind the artistic screen. Besides, 16,800 cubes resembling the medicine boxes are arranged orderly on the 2,200-square-meter ceiling, which indicates TRT Health’s vision of “collecting herbs around the world to improve people's health”. The traditional terrazzo flooring tiles, as well as traditional Chinese medicine, show the respect for traditional craft and also an attempt at integrating tradition and innovation. Moreover, there is a specific area that aims to introduce healthy diets.

Consumer satisfaction

In the “Food” themed space on the ground floor of the zero store, the health recipes solutions can be offered in one stop. Here, the food, wine, Chinese and Western tea and baking areas are distributed in the two thousand square meters space. In the ancient diet dining hall enclosed by the dark gray bar, well-known chefs have developed various secret palace nourishing diets according to the four seasons. Whether tasting a cup of health coffee or drinking wine is the best solution to unfold the recipe. From the hot soup in spring to a bowl of cured chicken and mushrooms in winter, Zhima Health has covered the recipes all year round. And its diet therapy is developed according to the physical needs of different stages in the entire human life, which includes postpartum conditioning, children's diet, elderly three highs (high blood pressure, high blood sugar and high triglycerides), sub-health and so on. 16,800 medicine boxes are arrayed to cover the 2000 square meters ceiling on the ground floor in a waved and extending way. After gathering all the herbs, the medicine boxes will be hung up high, and the era of changing lifestyle with meals is officially opened.

Environmental protection

Wood and metal materials are largely used in the overall space where warm solid wood is in sharp contrast with aged brass and black mirror stainless steel, which intrinsically conveys TRT's nerve and resolve for brand upgrade.

Chengdu Gather Market

Designer：Shenzhen Onewe Commercial Space Design & Planning Co., Ltd

Brand：RENHE SPRING CO., LTD.

Brand concept identification

Client is a high-end old department store brand established in 1998. We extracted from its inherent corporate image the broadness of “the sea embraces all rivers”, which is consistent with the concept of “harmony” in Chinese philosophy, and create a platform of “harmony between different people”, so the concept of “harmony” arises at the historic moment. At the same time, the western word “unity” can be combined to skillfully represent the Chinese ancient hieroglyphic “He”, so the name “Renhe market” was born. In the image design of the brand LOGO, extract the meaning of the hollow bamboo is like a valley, climb up, simplify its modelling, in order to symbolize benevolence and spring vigorous development. The ceiling and floor combined with the bamboo growth model to the central radiation, did not touch the central, constructing a state of that all things go well. At the same time, as its brand image is not only reflected in the entire VI visual design, but also skillfully used in the ceiling, floor tile and other decorative design. With a clear brand positioning, we define the main theme of the interior design as a "Oriental Market". The brand concept such as "“the sea embraces all rivers”,"harmony" and bamboo joint are run through the whole SI and VI design. Based on in

Design innovation

The interior design theme of Gather Market is “Oriental Market”. It need us jumpping out of the cookie-cutter business environment and build a unique heritage of the Chinese nation millennium heritage of the Chinese nation millennium culture of the eastern city collection. Abstract Oriental traditional building materials mortise and tenon (without nails, use mortise and tenon to strengthen the object) structure of the decorative language, inheritance of the spirit of traditional Chinese artisans, at the same time with the modern aesthetic appeal as the standard, visual construction, design language, we hope that inheritance and innovation can be perfect integrated. Mortise structure almost runs through the whole Renhe market spatial design, ceiling, shelves, props, etc. The interior design is traced to the source of market culture in ancient China based on the brand essense, give the space its unique oriental soul. Gather market has achieved a state of high appearance and high income. After it was launched in southwest China in 2018, Renhe market has become the benchmark of the

Consumer satisfaction

In this project, we planned it as a supermarket+market, and integrated the food stalls and snacks into it to improve the efficiency, enhance the fun and shopping of the store, and extend the time consumers stay in the store. Since the opening of this project in November last year, the turnover of this project has reached 40 million yuan within half a year, with a gross profit of 14%. Compared with other unchanged branches, the turnover has increased by 30%. This project is the first commercial space created with the theme of “new Oriental” in China, which covers many cultural symbols rooted in the bones of our Chinese people, so that consumers have a great resonance. With the continuous efforts of the operation team in the later period, Chengdu Renhe market has achieved a state of high appearance and high income.

Environmental protection

Supermarket is a crowded shopping place. Considering the environmental protection issues, we used a lot of environmentally friendly material to eunsure the health and safety of consumers and workers in the construction process. Materials with high formaldehyde content such as adhesive and composite boards are also avoided in the construction process. In the choice of lamps and lanterns, more energy-efficient and environmentally friendly lighting equipment is also used. We choose hand-made bamboo baskets and rattan baskets as a kind of soft decoration prop. It not only enhances the atmoshere but also shows good environmental protection design concept.

Shuttle · Smart Life Experience Hall (Shanghai)

Designer：Parallect Design

Brand：Yangzi Smart Home

Brand concept identification

The so-called space intelligence does not refer to the collection of intelligent single products under the control of a single terminal. It refers to technology categories such as integrated wiring, network communication, security protection, automatic control, audio and video, which are to integrate life-related facilities and build efficient management system. It is a higher-level control method based on automation and information technology, which could achieve more complex and diversified communication between people and products, thereby improving the comfort of usage and user-friendly design, facing the future, and displaying the charm of high tech. It is an integrated service system that can meet private customization and any combination.

Design innovation

Based on the positioning of "smart life" and the fundamental demands of product exhibition, we propose the design concept of "module space", and use the "round corner module" as the basic carrier for experiencing the functional space, arranging the spatial blocks with unified form and different functions in a nested way to organize the linear space, so that the functional arrangement is clear and scientific. The clear visit experience enables the product advantages to be showed efficiently. The soft curved edges, the orderly integration of the module space, and the unified application of material tones also echo the positions of "modular", "integration", "freestyle", "technology" and "the sense of future " which are pursued by the call for "smart life ".

Consumer satisfaction

Based on the analysis of the functionality of the space and the usage habits of the crowd, our modularized space has been reorganized: the display window is located on the side of the entrance, giving out an open visual interface to the outside, and forming a relatively private space inside, which will make the brand image area and the guest area reasonably distributed according to the relationship of sights. The exhibition area booths could meet the needs of product display, and at the same time, they are curved lines and are placed in a misplaced position, so that the design could soften the boundaries. To a certain extent, the design also plays a role in limiting space and suggesting spatial dynamics. The "experience zone", the main body of the "shuttle", is reasonably expanded, and the living room with the best visual effect is arranged on the first interface to create a highly visual entrance experience.

Environmental protection

In order to reflect the sense of future technology in the space, and at the same time to highlight the product, in the overall material selection, the use of mixed oil wood finishes and epoxy floor paint creates a pure white space tone. The arc surfaces of the wall connections between the floors and the walls and the ceilings are made of galvanized square pipes to build the shape skeleton. The floor paint is digitally adjusted to achieve a colorless connection with the wall surface, providing participants with a sense of future high tech and an integrated feeling of indoor floor, ceiling and wall. This design will not be overwhelming, but will put stress fully on the product so as to maximize its characteristics.

Dolce & Gabbana Beauty Hong Kong IFC Flagship Store

Designer：MPLUS Design

Brand：Dolce & Gabbana Beauty

Brand concept identification

Enthusiastic Italian Sicilian style is the unique brand style of Dolce&Gabbana, with dark brand tones and classic animal prints known as "premium hippies", and the founders turned their Italian spirit into a flag and rolled it around the world through fashion；Warm Mediterranean style, unique expression of luxury, Dolce & Gabbana brings free hedonism for the fashionable women. Build the most profound essence of brand with the opposition of innovation and traditional culture；The founder,Domenico Dolce once dreamed of having his own studio with his regular customers, inviting them to sit on the sofa dringking tea and enjoying the cozy atmosphere； The flagship design concept of “La Casa”is a blend of Italian and traditional Sicilian family life inspired by the founder’s house, creating a unique,bold and fun world of Dolce & Gabbana beauty

Design innovation

1、Upend the impression of a high-end beauty store The shop is located on the 1st floor of the IFC beauty area, one of the most luxurious shopping mall in Hong Kong, the stereotype of traditional beauty shop in black and white replays with the luxury and prosperity.Standing out from the crowd in many beauty stores and attract the attention of consumers. 2、discard the window, get a broad field of view The IFC in Hong Kong is in the traffic hub, meanwhile, the flagship of Dolce & Gabbana Beauty is at the entrance of IFC, facing the main traffic, in terms of design, it boldly abandon the window and make the shop open, meet the traffic area and shopping mall at the door of the consumer to explore the shop 3 、 The LED screen cleverly defuses the problem of structural column segmentation The Gabbana Beauty flagship is a combination of two separate stores, with structural columns in the middle. Wrap the store's central structural column with an LED screen and dissolve the awkwardness of the paving layout. The amazing adverting film on the screen attract there-way traffic from the left,right and the entrance, meanwhile, the LED screen also acts as a zone separation function, After trying out the beauty products in Dolce & Gabbana Beauty“kichen ”on the left side, the consumers turn to the “living room”on the right side to experience the aromatherapy products. 4、enthusiastic Mr. Gabbana himself was personally involved in the design Mr. Gabbana designs ultra-detached and bright wallpaper to give the flagship store a stylish vitality, working directly with Italian artisans to customize Italian- inspired displays for beauty products, with a vibrant visual effect and a passionate tactile experience that impresses consumers.

Consumer satisfaction

1. Integrated Retail Experience and the Interaction that Affects Consumers The space extremely with traditionalism has a fatal appeal, which can totally catch the interest from Generation Z, who is addicted to social media. And the flagship store has become a holy place for consumers to tag. When the ladies enter the flagship store, they become a member of the “Italian family”, trying out beauty products on the dining table, finding their aromatherapy passwords on the bookcase, and arbitrarily exuding charm. 2. Be a Queen at the Beauty Restaurant Got inspiration from Mr. Gabbana’s mansion and brand couture fashion collection. On the long “dining table”, flowers in vases designed by Mr. Gabbana are filled with flowers, and dessert dishes are filled with the latest beauty products. Consumers naturally sit down and try new products, feeling the strong and refreshing Mediterranean style; choosing their favorite items, sitting in front of the gorgeous and luxurious Baroque dressing table, and enjoying Dolce & Gabbana Beauty advanced makeup services like a queen;3. Enjoy Private Aromatherapy in the Living room The indispensable warm fireplace in the living room, has become the most heated perfume fireplace in the flagship store. The “book shelves” on both sides and the retro “glass display cabinet” display the latest aromatherapy products, and the consumers can’t help but pick new tastings. The gorgeous but unconventional sofa calls consumers to sit down and appreciate Mr. Gabbana’s fashion attitude. There is also a more private dresser in the living room to meet the privacy needs of consumers.

Environmental protection

1. Reduce Power Consumption Dolce & Gabbana Beauty flagship store uses a low-power electric light system; 2. Reduce Pollution In order to maintain the charm and atmosphere of the flagship store, the wallpaper design needs to change with the change of time and season. Therefore, use recycled paper and non-aggressive glue to interpret the diversity of Sicilian customs, and practice the concept of environmental protection together with the brand. After the construction and decoration, the construction material waste has been sorted; 3. Reduce Waste of Resources The damaged display items and props are used for the second time, and the training center is used for training purposes.

RUMORS-New Bund Store

Designer：NARMAL

Brand：RUMORS

Brand concept identification

Before RUMORS NEW BUND SOTRE, we conceived the "double R" logo, product packaging, and gift box for RUMORS, as well as the pop-up store in "2017 Shanghai Urban Space Art Season". We plan to organize an art dance drama about "commerce and art" and "shops during the COVID-19 " in RUMORS NEW BUND STORE. The communication of the design concept will not stop even the construction is completed. 1: Brand concept: Unlike many cafes in Shanghai, RUMORS has always insisted on baking the beans by themselves. There are many kinds of coffee beans, and they have their unique philosophy on baking beans and making drip coffee. The existing two stores are not large, in stead ,they aim to create an atmosphere of "friends & home". 2: Concept communication: In the shop design, we use a large roof installation to cover the main consumption space to convey the core concept of "home"; we use gray diatom mud to simulate the texture of Japanese style courtyard wall; we set up a "nostalgic area" at the end of the shop to recall the echo of the old store and the melancholy of "old friends".

Design innovation

1: Space installation idea: Use a large roof installation to solve the artistic conception requirements of the whole space --- the concept of "home". While satisfying the atmosphere expression, it also makes the overall construction, especially the ceiling operation easier. 2: Indoor and outdoor: the "indoor and outdoor" is built with the modeling of the courtyard wall and eaves, which makes the image of "home" under the eaves more intuitive. 3: The image of the chain store is coherent: a "nostalgic area" is set up at the end of the space, and the style echoes the owner's first shop in Shanghai. At the same time, it forms two kinds of deduction about "roof".

Consumer satisfaction

1: The possibility of sitting: we have set up low seats, medium-high seats, and high seats in the shop. At the same time, considering the characteristics of the surrounding crowd, we have arranged the sitting possibility of different groups. At the same time, according to the characteristics of consumers, different scenes such as "alone", "bar", "old friends" are arranged accordingly. 2: The possibility of seeing: based on combining with the surrounding environment, consumers of different sitting spaces can have different "viewing points". The reverse observation of the visual impact point is another kind of care for consumers. 3: The possibility of communication: in the whole space, we hope to pass on the "coffee baking culture" as well as the brand culture of RUMORS. For example, the display of coffee beans, the display of more than 30 categories on the product packaging, and the expression of four baking degrees of coffee beans in the product gift box. We hope to upgrade the culture behind the consumption.

Environmental protection

We hope to express the artistic conception in the way of space and replace the more complicated top construction with the artistic installation. At the same time, through this case, we also think about the poetic possibility of practicing the exposing top in commercial stores. How to quickly enter and complete the approval procedures, and at the same time accurately convey the concept of the store.

Blurred borders

Designer：ANSON_DESIGN

Brand：Laihui Cafe

Brand concept identification

With the idea of “Bringing Specialty Coffee to Ordinary Life”, Laihui Cafe creates a great place for coffee lovers to learn more about coffee, whilst transforming the general understanding of coffee through the space.

Design innovation

The cafe blends into the surrounding urban environment through a reverse design concept for the presentation. The entrance with seamless glass links indoor and outdoor spaces, allowing guests to experience the sunlight mapping at different times of the day. The glass door bears the name of the cafe “LAI HUI”. The word “LAI” is used outside of the door to symbolize the welcoming of guests; the word "HUI" is used inside of the door to bid farewell to guests as they leave and return home. The L-shaped bar increases the use of space and forms an enclosure that defines space for the barista and guests. The space uses three different materials of the same color to explore subtle changes in varying lighting. The aluminum cabinet panels, wallpapers and the ceiling paint interact with light, creating interesting visual effects in the space. The freely-positioned tree trunks are like dividing lines that disrupt the space and form a richer and more multi-dimensional spatial relations. They serve as both a divider and a visual centerpiece of the space, with monochrome aluminum panels and wallpaper that accentuate the trunks of trees with chronological rings.

Consumer satisfaction

Without any promotion, Laihui Cafe has become a must-visit spot for many internet celebrities on the Xiaohongshu social media platform. The cut trees in the space are especially eye-catching, as most guests spoke highly of their experience as being in an urban forest. In addition to customer recognition, the cafe also received invitations from new-built commercial establishments in Guangzhou to set up store with preferential rent and attractive location, including Tiande Plaza in Guangzhou Zhujiang New City, Sihai Town by Cosmopolitan International and Taikoo Hui.

Environmental protection

The integration of cut trees as the main subject of the space is a reminder to customers and visitors of the harm we cause through construction. This is, in another sense, one way to regenerate them.

FOREST FOR REST

Designer：Leaping Creative

Brand：FOREST FOR REST

Brand concept identification

FOREST FOR REST is a new leisure & wellness brand, which is mainly targeted at young generations. As approaching the project, the primary task was to shake off customers' stereotype of the industry by upgrading foot spa experiences. So as to covey the idea that traditional foot bath could also be cool and become a new fashion. The design team chose Hercules beetle as the icon of the brand, since it symbolizes healing, energy and vitality. Its image is extended to print materials, screens and three-dimensional installations in a holistic manner. Based on the research on the industry, the service process is redesign together with the store floorplan, so as to integrate costumers' journey and the brand story, the echo of which throughout the space and create an immersive experience. The brochures and online APP act as guidance that help to complement offline foot bath and spa services. In addition, supportive materials such as tote bags, cups, slippers and umbrellas also intensify the identity of the brand.

Design innovation

Based on the research on the industry, the service process is redesign together with the store floorplan, so as to integrate costumers' journey and the brand story, the echo of which throughout the space and create an immersive experience. The whole space tells the brand story where travelers encounter an oasis after a long, arduous journey in the desert and eventually find a wonderland under the guidance of the Hercules beetles. It's just like the process where stressed young urbanites enter this space, in which their body and mind are relaxed and healed by foot bath and spa experiences. The entrance area features several curved walls, providing customers with multiple paths to enter the inside areas. It refers to the desert in the beginning of the journey to explore the forest wonderland. The layered curve shapes echo the city's unique mountainous terrain, so as to resonate with both the local customers and those from other cities. The showcase for displaying and selling related products is placed beside the curve walls, looking like a treasure box that brings a surprise to travelers in a desert oasis.

Consumer satisfaction

Different functional areas within the space bring different experiences to consumers. Entering the waiting area, customers will be calmed by the soft light. The art installations and light together produce a mysterious and dramatic ambiance, which makes waiting experience stress-free and even enjoyable. Based on the concept of "moonlight shallow", the shoe changing area presents dreamy and poetic scenes. Curved and semi-enclosed seats are set to block the sightline and alleviate the embarrassment of changing shoes in the public area. Unlike public areas, spa rooms were designed with a greater emphasis on comfort, privacy and simplicity. The pure and minimalist spaces, together with professional lighting design, enable customers to completely relax and immerse themselves in the spatial ambience and services.

Environmental protection

The design team has followed the people-oriented design concept and selected non-toxic, harmless and environmentally friendly "green materials" to protect customers' health. Secondly, the design team fully considers the customer's experience needs and uses the building space as much as possible to create a harmonious, comfortable and quiet leisure environment. Finally, a lot of natural colors are used in the space, and natural landscapes are placed to create a realistic outdoor experience.

HEYTEA (Xiamen)

Designer：BloomDesign

Brand：HEYTEA

SUPERVALUES

Designer：CI-Partners

Brand：super value market

Brand concept identification

Creating a new main business format for China's future-fresh food discount supermarkets, embodying the core concept of high quality and lower prices, not luxurious but fun and stylish, meeting the needs of middle-class families and high-frequency consumer demands. Slogan: JUST FOR QUALITY LIFE!

Design innovation

Uphold the modern design concept, go to the simplification, and create a simple and efficient store for the mass middle class Adopt the original Huajian retail design thinking, from the perspective of design, recognition, feedback, and efficient expansion, think about the origin of retail, take the dynamic layout, visual recognition, and display functions as the main functions, and take the customer's point of view from the complicated decoration space. Zhongla returned to the commodities, conveyed the product information through the vision, highlighted the quality of the commodities through the display, and strengthened the layout of the space field through the lights. The shape design in the space reflects the combination of function and beauty, which is useful and beautiful. The high quality and low price of the product itself become the core attraction of the store. The overall environment is comfortable and bright, serving the top grade, making the customer's inner pleasure and a real shopping experience.

Consumer satisfaction

Under the influence of the global economic environment, residents of modern urban communities continue to increase the quality requirements and price sensitivity of shopping. Fresh products are sourced for purchase, and the whole process is cold and fresh to ensure freshness. Ensuring 100% testing of commodities encourages the consumption of natural food. The cost-effective own brand system reflects the core brand appeal of high quality and lower price. Fresh dishes are produced on site, the production environment is transparent, and the casual dining experience is excellent. Huajian supervalues has become the best place for three meals a day for the young and working groups around.

Environmental protection

Do not do any irrelevant function modeling in the design, practical. To reduce unnecessary materials, wood grains adopt bionic paper veneer to reduce wood consumption. The lights are illuminated by ordinary light sources to reduce light pollution; reduce the exaggerated shape at the top, let the design serve the goods, and let the customers see the goods for the first time. Shopping is the ultimate goal of the customers.

Oneswear Jewellery Design Store (Suzhou)

Designer：Parallect Design

Brand：Oneswear Jewellery

Brand concept identification

Diamonds, hard and shine, have always been indispensable props when people swear in love. Every diamond jewellery will become a mark in the long-term relationship of each couple. Diamonds are mined from the deep valley, through layers of polishing works, finally exudes luster. It is hard, but it is the softest symbol of love.

Design innovation

he project is located in an open store in Eslite bookstore, Suzhou, with a depth of 6m and a width of 9.4m,with a total area of about 60㎡. The existing ceiling is dark black with equipment pipes. Jewelry is a purposeful consumption, in the traditional closed high-end store design, the customers mainly do window shopping instead of going into the store for the experience and try-it-on. We want to drive more non-target groups into the store to experience jewelry products through the design, and to generate a desire to shop. Make jewelry a necessity in everyday life.

Consumer satisfaction

How is the gem obtained, only the person who has entered the mine knows. It is clear that the gem is often hidden in a scary, clandestine, mysterious place, and the process and meaning of acquiring the gem seems to go beyond the value of the jewelry itself with more stories. Most people only focus on jewelry, and people with good taste, looking for the story behind jewelry. Gemstones are usually wrapped in ordinary stone, and treasure hunters pay attention only to the stones in the cave, but ignore the beauty of the cave.

Environmental protection

In Eslite bookstore, most of the stores are white and wooden decorated, their spaces are relatively homogeneous, lack of attention. The color and shape of this case are greatly different from other stores, and combined with its industry after re-elaborating the new spatial effect. The whole space is wrapped in dark gray stone, a silver bond flying in the air, like a dark black jewelry box exudes a colorful diamond ring, which is a formal metaphor for the project theme.

NET OFFICE FURNITURE SHOWROOM

Designer：Shenzhen Super Normal Design Co., Ltd.

Brand：NET OFFICE FURNITURE SHOWROOM

Brand concept identification

Vitra’s brand spirit is in line with the cultural and creative ambience of the site. Taking this as the starting point, we intended to create something different, with the space serving products whilst incorporating product concepts into the spatial design. Just like the long-lasting design of Vitra’s products, this space doesn’t chase fashion, but seeks for classic eternity and ingenuity.

Design innovation

The old exhibition hall was a closed space. In order to fit into the Vitra’s design spirit, we introduced daylight into the space to produce a natural and comfortable ambience.  The design concept of the elevator hall pays tribute to the museum that Herzog designed for Vitra in Switzerland.  In front of cast-in-place clean concrete，A USM reception desk is placed in front of the wall. The wall presents nodes featuring perfect craftsmanship, which embodies the essence of Swiss manufacturing and at the same time generates a playful dialogue with the fair-faced concrete. The metaphor at the levels of nature, oriental wisdom and industrial spirit, constitutes the connotation of the story which we expect to express.The door buckles inherit the shape of Vitra’s best-selling product — Stool-tool. The logos in the washroom are amusing, which extract the elements of Vitra products including Panton Chair and Eames House Birds. Panton Chair is a classic product, also called “beauty chair”. Viewing from the side, it shows the shape of “S”, just like the body curves of a beautiful woman. Eames House Bird was often seen in the home of Charles and Ray Eames. It is not only a classic of Vitra, but also has become a symbol in the design field.

Consumer satisfaction

After the completion of an exhibition hall that continues the concept of many well-known designers, many people came to admire it, some visited furniture, and some borrowed venues to hold various events, etc.; today's Uchida furniture exhibition hall meets the individual needs of customers and continuously improves customers Satisfaction and loyalty win customers' recognition, and boots contribute to consumption.

Environmental protection

Super Normal always upholds the concept of environmentally friendly design. In the selection of materials, it uses interior decoration and decoration materials that meet national standards, which is the fundamental to reduce the content of harmful substances in indoor air. In the selection of furniture, well-known and safe brands are also used; at the same time, this project mainly adopts a simple and functional design scheme to achieve a truly green environment.

HEYTEA-JINMAO PLACE in NanJing

Designer：Super Normal Desig

Brand：HEYTEA

Brand concept identification

The beginning. Tea, a drink that has crossed the millennium-long river, is now showing its infinite possibilities and inclusion, transforming into a "life-giving" recipe for contemporary youth. As the representative of this new wave, hi tea this new type of tea drink space, has quietly spread throughout the country.Usual exploration.Design is the process of exploration, thinking and expression. Explore with a real "live on earth" while exploring space and designing more possibilities. And thinking finally expresses the space design with distinct personality and vitality.Urban thinking.As described in Invisible City, each city has a distinct personality and dimensiondifference. The tea is to be in each city's tea space, through "cool", "inspiration", "design" to convey the brand potential and dialogue with tea drinkers.Therefore, the ultra-ordinary team shuttles through the cities, physically, looking for the city's imprint on the ground.At the same time as communicating brandity in a complete way.Let tea drinkers feel the city's context, feelings and life through the happy tea.

Design innovation

 

Short-lived experience, Nanjing's ancient city walls, garden experience, a heavy sense of history and tea culture, is the most intense feeling. Therefore, "wall" "garden" "history" "tea" as we get the local mark, and then to carry out the search for Nanjing tea space."History"——Through imprinting, finding dialogue between old and new materials, and a modern reproduction of the transfer experience, we designthe tea space. "Wall"Outside the space, keep the plain white facade material, the early morning reflects the dragonfly and the city walls, the night becomes the carrier of light"Garden"——Space by the experience of the transfer garden to distinguish between the noise and quiet, room, pavilion, pavilion scattered among them."Tea"——Formed by the base of the rough, showing the tea cup sintered by the ancient law,against different tea leaves, quietly gazing at the past people and things at the same time, but also seems to be for us to interpret the ancient tea life of the interesting.

Consumer satisfaction

Space room, pavilion, pavilion, platform, combined with lighting, to form a rich space experience. For past guests, provide a place to rely on and stop, in this comfortable to enjoy the streetscape, inadvertently become a street scene. Tea at the same time a variety of scenes occur here, you can share the story, can also enjoy the experience.

Environmental protection

Super Normal in space design, has always adhered to the environmental protection of low-carbon design concept. Renewable recycled materials, natural nonprocessed materials have always been our preferred materials. In this project design, the tea table uses natural stone as the basis, while the stool in the guest area is made of concrete and building recycled waste. In light design, we try to reduce indoor light illumination, resulting in a different experience of the tea space, while reducing the use of lamps and energy losses.

SkinCeuticals one-stop skincare flagship store

Designer：MPLUS Design

Brand：SkinCeuticals

Brand concept identification

SkinCeuticals opens its first global one-stop skincare flagship store in Causeway Bay, Hong Kong. To echo its brand identity, the store features black and white tones as the main theme and copper elements to highlight its professionalism in medical beauty. In order to accurately convey the brand concept, a special interactive experience zone is set up for customers to learn about the brand history and product philosophy. Here, interactive technologies and medical beauty come together to play. Pick up any product in the special zone, and details about it will appear on the screen, thanks to an intelligent sensor system. In the top-product smart display zone, customers can scan barcode on any product to check details and information.

Design innovation

The flagship store is located in Hong Kong’s stylish hotspot Fashion Walk in Causeway Bay. With a huge LED screen facade and reversing mechanical window display, it attracts customers from far and near with intriguing visuals. A bold C-shape shop front, a 7-meter-high double window on the right front side, and a double ring of products rotating on the left side convey the image of CUSTOMD.O.S.E., an efficient customization of multiple components. The right window incorporates visual illusion art design. As passengers walk by, it showcases the products, brand and CUSTOMD.O.S.E advertising KV one after another. One shop window achieves triple advertising effect. The inverted L-shape shop front is as wide as the doorway, flanked by interactive black ceilings and mysterious colors that visually guide consumers in to explore the store. The bright white staircase at the end of the store further extends the vision, thus lifting the low ceiling structure and giving the store a sense of depth and visual space.

Consumer satisfaction

The flagship store will give consumers a new high-tech retail experience from the beginning to the end: 1. 6D all-round artificial intelligence high-tech photography area is the world's first 6D omni-directional intelligent photography area. It can automatically detect the high-definition beauty function lens for consumers to take photos from multiple angles, so as to detect their skin. Consumers can intuitively understand their personal skin problems in the photos and strengthen their determination to improve their skin. 2. Skinscope led skin analysis service flagship store provides one-to-one consultation service for consumers, and skinscope led skin analyzer is used to analyze the underlying skin conditions of consumers, discover deep skin problems, and then recommend the most appropriate medical skin care scheme. In addition, professional medical skin care consultants send skin analysis reports to consumers by SMS or e-mail. When consumers do skin tests again, they can compare with previous skin conditions, understand the results of skin improvement in a more detailed way, establish a sense of belonging for consumers with professional skin care experience, and 3, CUSTOMD.O.S.E custom essence flagship store presents solemnly. CUSTOMD.O.S.E, medical skin care ingredients blend high-end technology, according to the results of skin analysis to customize private essence for consumers, sublimate professional products to efficient customized skin care programs, develop new private custom skin care areas; 4, CUSTOM D.O.S.E private independent VIP flagship store set up 2 private independent VIP rooms, consumers can be An Xinxiang C1 - internal use is one-to-one consulting service provided by professional medical skin care consultants. There is also a private make-up room in the store, which can completely relieve the psychological burden of skin inspection for consumers.

Environmental protection

1、The SkinCeuticals flagship store uses an energy-efficient lighting system. The front door is wide open to take in natural light during daytime. The interior is air-conditioned; 2. In order to reduce pollution, non-toxic and environmentally friendly paints are used in the store; The use of acrylic and paper for furniture and displays is maintained at minimum. To ensure safety, glass materials are used instead of acrylics; After construction and furnishing, building material waste was separated and properly disposed of; 3. To reduce waste of resources, regular promotions use electronic displays instead of paper to display product information. Alcohol spray is used for cleaning to reduce the use of paper towels and water, and display supplies do not contain products to reduce product loss or waste. Damaged display items and props will be reused for training purposes in the training center.

HEYTEA LAB (Guangzhou)

Designer：Leaping Creative

Brand：HEYTEA

Brand concept identification

“HEYTEA LAB” is the brand's flagship store with presence in China's first-tier cities such as Shanghai, Shenzhen and of course Guangzhou. Taking tea-drinking spaces as the medium, it aims to strengthen the connection with local culture and share the brand's story with young people. Taking cues from the local culture and leisurely lifestyle, the design team identified "tea house" as the theme of this store. The space selects Cantonese architectural elements that match the childhood memories of young people in Guangzhou to create a retro Nanyang style. The details of the staircase, installation and wall decoration have reached a tacit agreement with the young people, deepening the brand attributes in the hearts of the young people.

Design innovation

The ceiling is 9.7 meters high, so a conventional “Z”-shaped staircase may cause unpleasant experiences due to too many zigzags. Besides, it may take up too much space on the first floor, leaving little area for arranging seats. Based on those considerations, the design team took advantage of the height difference between the kitchen and the ceiling of the first floor, and eventually created an irregular staircase. Besides, HEYTEA DEPARTMET STORE，i.e. the area selling the brand’s derivatives, is placed at the foyer close to the street. It makes full use of the space under the stairs, and forms a small semi-enclosed area via the shelf and island counter, thereby generating a retailing atmosphere. The furniture is characterized by classical forms prevailing in the 1980s and 1990s. Both the improved tile floorings and the two kinds of bespoke handmade bricks on walls are replications of traditional materials and craftsmanship based on contemporary design. The door opening references the common form of doors and windows in traditional local arcade buildings, with its dark-colored decorative lines highlighting the "mark" of local buildings. The art installation features an exquisite and retro-style form, and shows varying visual effects via the triangular-prism-shaped structures of old-style signboards. Names of HEYTEA’s popular tea drinks are presented on the revolving structures, which simulate the appearance of dim sum panels used for taking orders in traditional local tea houses.

Consumer satisfaction

" HEYTEA LAB " focuses on creating a cozy yet intimate space which allows customers to spend time there. The staircase area in the store creates a good consumer experience for customers. The special-shaped staircase erected between the first and second floor spaces has plenty of natural light during the day, making it an ideal setting for taking photos. At night, walking down the stairs, the customer can see the most popular shopping district of Guangzhou street through the glass curtain wall. The brand logo and the art installation “Hello Guangzhou” are respectively set on the walls in the stairwell, creating diverse and fun experiences for customers as they walk up and down stairs. " HEYTEA LAB " also attracted extensive attention on social media such as TikTok due to its unique style.

Environmental protection

First of all, " HEYTEA LAB " takes Guangzhou's local tea-drinking culture as the design theme and highlights the regional characteristics in the selection of architectural materials, so the overall design style is sustainable. In addition, the interior is dominated by natural colors such as white and natural wood hue to create a natural environment; the two-story floor-to-ceiling glass curtain wall brings sufficient light and saves daytime lighting. Elements such as tableware placement, furniture furnishings, and lighting effects work together to form a harmonious and unified effect. Finally, as an important public space, the catering space is also a gathering place for cultural exchange and dissemination. " HEYTEA LAB " uses Guangzhou slang as a wall decoration, and introduces healthy and positive concepts into it, so that food and culture can be well combined.

Singulato Experience Store

Designer：Shijiazhuang Changhong Building Decoration Engineering Co.,Ltd

Brand：Singulato

Brand concept identification

The interior design of star style experience center, exaggerated and visual tension arc modeling, large area use of stacked design and large area of white primary color, have rhythmic combination with singularity car brand proposition and design concept of experience center, presenting unique and perfect internal characteristics of singularity experience center.

Design innovation

We take the initial letter "s" in the English name of singulato as the creative base point, and combine with logo The "X" shape in "X" is deconstructed into a streamline curve. As the main element of space design, it creates a product space experience with a sense of future, science and technology, and a sense of interconnection. It brings the environmental feeling of "infinite space, unlimited time and unlimited creativity" to the experiencer, and conveys the brand's "unlimited possibilities for people's travel life" with the design vocabulary Deep level concept connotation.

Consumer satisfaction

The use of intelligent devices to achieve intelligent technology experience, through interactive intelligent device experience, customers get a new experience

Environmental protection

Clean and elegant environment layout, a small amount of furniture and derivatives display, LED spotlight lighting, digital publicity and the introduction of intelligent equipment, reduce the use of paper documents, pay attention to the consumption of energy and resources in the use process, so that more angles can be focused on the unique intelligent car of singularity

Wang Xi Studio

Designer：PaM Design Office

Brand：Wang Xi Fashion Studio

Brand concept identification

“Wang Xi STUDIO” is an independent fashion designer brand store which located in Beijing, China. The design takes "fabric" as the starting point, from form to material, in order to create consistency between space and clothing brand.

Design innovation

As we hope to create “consistency” between space and clothing brand, wood grain is chose as the main material that is similar to the clothes in texture and quality, which brings subtle changes in unity and forms an intimate atmosphere like fabrics. Besides, the curved “interface language” also echoes the characteristics of fabric, soft and stretchy.

Consumer satisfaction

Consumer experience: It feels soft and comfortable in this interior，and the whole atmosphere matches the style of the clothes . In this interior,the presentation form of the dressing room is quite innovative ,and it feels relax in the meeting room & tea break .Besides,there are also some interesting windows.Although the space is small, it still be worth staying.

Environmental protection

In the whole space,we choose the wood grain as the main tone. Burlywood means the original vitality ,Through the blending of this natural element, it is not only can strengthen the contact between human and nature,but also provides a perception with soft and relaxing in the space .