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C-star 2020 Retail Forum

Date: 2-4th, September

Venue: Hall N1, Shanghai New International Expo Center


In just a few months, the coronavirus outbreak accelerated China retail industry to undergo another “Great Leap Forward”. and step into the fourth era of consumption. In the short term, adopting a variety of marketing models seems to be the key for survival , while in the long run, this does not make sense.


In light of the situation,C-STAR and CCAGM jointly host the 2020 Retail Stage, gathering industry key opinion leaders, top retailers, shopping malls and industry peers to seek the core value of retail.


C-star 2020 Retail Stage Agenda (Edition: July 24)





September 2, Morning Session —— Trend Analysis and Outlooks


Opening Speech

Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.

Elke Moebius,Global Head Retail & Retail Technology of Messe Düsseldorf GmbH

Jun FAN, Chairman of China Commerce Association for General Merchandise (CCAGM)


Policies supporting post-epidemic Consumption and Prospects for the Retail Industry

Xingzhou REN, Economist/former Director of Market Economy Research Institute, Development Research Center of the State Council


Professional Re-Direction of Shopping Malls in the Post-epidemic Time

Viktor GUO, President of the China Shopping Center Development Association of Mall China / Vice Director of China Federation of Urban Commercial Outlets Construction Administration


Alibaba Cloud Supports Retailers to Generate more Revenue of Online-business with its "Being Integrated" Strategy

Lihua XIAO, President of Tmall New Retail


Welcome and Create the Next Economic Boom Period - Review of the Development of Chinese Shopping Malls and Thoughts in Context of the Epidemic

Dr.Wei WANG, Asia Pacific Regional Committee, Market Research Council of International Council of Shopping Centers, Executive Director of Shanghai XiAiDi Consulting Firm


Globalisation slows down - what does it mean for Retail ?

Prof. Dr.Helmut Merkel, Eurasia Global Limited

September 2, Afternoon Session —— The Digitalization of 3P (People+Product+Place)


Integration of Online and Offline, Focus on Customer Value

Tao DU, Deputy General Manager of Omnichannel Center, Wangfujing Group


Business Development driven by Digitalization

Bailian Group


Post-epidemic Changes in Retail driven by technologies

Lu WANG, Senior Consultant, Shiji Retail


To be confirmed


The Digitalization of 3P (People+Product+Place)

Zhiguo LV, Chief Operating Officer of UMENG


igital Supply Chain



A Better Category Management by Commodities’ Digitalization

Zhiqiang ZHANG, Founder/ Executive Director of Private Brands Alliance China


VM challenge橱窗营销大赛专业组颁奖

September 3, Morning Session —— Enhancing Customer-friendly Shopping Experience


To be confirmed


The Trend of Visual Marketing in Context of a Consumption Upgrade

Xuan WU, Partner of Display Republic


Visual Marketing for EPSON Stores

Xiaona HAN, Projectors Product Manager, EPSON China


Trends of Stores’ Business in China in the new normalization of the epidemic

Yue WANG, Managing Director of Shijiazhuang Changhong Building Decoration Engineering Co., Ltd

September 3, Afternoon Session —— Art Components in the Consumption experiences

Harmonious Resonance of Aesthetics and Marketing

Special Session co-organized by Shop! Association Chinese Chapter - Shop! Greater China



Damon Frank Giannoccaro, Founder of Giannoccaro Design & Creative Agency



Giacomo Gardumi, Managing Director of 2G Design Agency



Jiaxiong HONG, Vice Director of Laofengxiang Jewelry Research Institute Co., Ltd



Prof. Ming LEI, Associate Professor, School of Visual Art and Design, Guangzhou Academy of Fine Arts


Prize-Awarding Ceremony VM Challenge: Student Team

September 4, Morning Session


ERDA China EuroShop Retail Design Awards


Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!