Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Retail Stage

Booth ApplicationMarked

In 2020, the coronavirus outbreak accelerated China retail industry to undergo another “Great Leap Forward”. and step into the fourth era of consumption. In the short term, adopting a variety of marketing models seems to be the key for survival , while in the long run, this does not make sense.


In light of the situation,C-star and CCAGM jointly host the 2020 Retail Stage, gathering industry key opinion leaders, top retailers, shopping malls and industry peers to seek the core value of retail.


C-star 2020 Retail Stage Agenda
Rebound, Reboot, Reinvent





2nd September 2020, Morning Session : Trend Analysis and Outlook


Opening Speech

Axel Bartkus, Managing Director of Messe Duesseldorf China Ltd.

Jun FAN, Chairman of China Commerce Association for General Merchandise (CCAGM)

Elke Moebius, Global Head Retail & Retail Technology of Messe Düsseldorf GmbH


Policies supporting post-epidemic Consumption and Prospects for the Retail Industry

Xingzhou REN, Economist/former Director of Market Economy Research Institute, Development Research Center of the State Council


Welcome and Create the Next Economic Boom Period - Review of the Development of Chinese Shopping Malls and Thoughts in Context of the Epidemic

Dr. Wei WANG, Asia Pacific Regional Committee, Market Research Council of International Council of Shopping Centers, Executive Director of Shanghai XiAiDi Consulting Firm


Professional Re-Direction of Shopping Malls in the Post-epidemic Time

Viktor GUO, President of the China Shopping Center Development Association of Mall China / Vice Director of China Federation of Urban Commercial Outlets Construction Administration


Alibaba Cloud Supports Retailers to Generate more Revenue of Online-business with its "Being Integrated" Strategy

Lihua XIAO, President of Tmall New Retail


Globalisation slows down - what does it mean for Retail ?

Prof. Dr. Helmut Merkel, Chairman, Eurasia Global Limited

2nd September 2020, Afternoon Session:The Digitalization of 3P (People+Product+Place)


Integration of Online and Offline, Focus on Customer Value

Tao DU, Deputy General Manager of Omnichannel Center, Wangfujing Group


Data Leads to the Future of Outdoor Marketing

Zhiguo LV, Chief Operating Officer of UMENG


Business Development driven by Digitalization

Xiaoyan WANG, Vice General Manager of Bailian Group E-commerce Co,.Ltd


Digital Retail Boosts Duty-free Industry

Lu WANG, Senior Consultant, Shiji Retail


Design of Omni-channel Fresh Food Mart

Leiqi YU, Senior Director of Design and Planning, JD 7FRESH


How to Build Smart Supply Chain

Gilles Rakotonatoandro, Vice President of digital development, Fung Group Hongkong (Hong Kong li & fung)


A Better Category Management by Commodities’ Digitalization

Zhiqiang ZHANG, Founder/ Executive Director of Private Brands Alliance China

3rd September 2020, Morning Session: Enhancing Customer-friendly Shopping Experience


The Rise of China Brand

Xianjun LIU, Brand Director, Baoxiniao Group


Seamless Shopping Experience Under Omni-channel Background

Cainian TAN, Vice President of Anzheng Group


The Trend of Visual Marketing in Context of a Consumption Upgrade

Xuan WU, Partner of Display Community


New Commercial Experience Created by Technology and Innovation

Xiaona HAN, Projectors Product Manager, EPSON CHINA


Trends of Stores’ Business in China in the new normalization of the epidemic

Yue WANG, Managing Director of Shijiazhuang Changhong Building Decoration Engineering Co., Ltd

3rd September 2020, Afternoon Session: The Resonance of Artistic Visual Merchandising

2020 Shop!@ Retail Stage


Visual Merchandising is an Art Form in Itself

Damon Frank Giannoccaro, Founder and Chief Creative Officer of Giannoccaro Design & Creative Agency


The Use of Famous Art Masterpieces In Retail Design

Giacomo Gardumi, Managing Director of 2G Design Agency


Window, An Art Who Can Speak

Demon ZHANG, APAC Visual Merchandising Manager of PINKO


History of Retail Display and Design: A Century Journey

Prof. Kan XU, Professor of Shanghai Art & Design Academy; former Macy’s art director


Conversation about Art Between Gen Z and Century-Old Jewelry Brand

Jiaxiong HONG , Shanghai Lao Feng Xiang Jewelry Institute Co, Ltd


VM Challenge Award Ceremony : Student Team

4th September 2020, Morning Session: ERDA China Winner Presentation


Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!