Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Chapter Europe

C-star News

German drugstore chain succesfully brings their products into Chinese households via TMall


Since about one year the biggest German drugstore chain brings their products into Chinese households by selling them on TMall. The experiences are encouraging and Christoph Werner, Marketing & Procurement Manager at dm-drogerie markt, explains why dm will now expand the cooperation.

1. dm drogerie-markt started to sell its products on Tmall (by Alibaba) about a year ago. What are your experiences?
Christoph Werner, Marketing & Procurement Manager at dm-drogerie markt: “Business is developing at a tremendous pace and our product selection has found a very appreciative market. Our customers in China are highly motivated by deals and offers, and given that Tmall is driven by strong promotional activity, the sporadic spike in demand has proven quite a challenge logistically – but we've been coping fine so far.”
2. Did you have to alter aspects of your original plans and strategies, i.e. concerning the range of products?
Christoph Werner: “We want our Chinese customers to view us as a partner and expert in drugstore products that please their every need, and so we are consistently diversifying our range. Starting with only 22 products in March 2017, our dm online shop on Tmall Global now stocks some 140 products from nine dm brands and five brands from industrial partners.”
3. Which products are the top sellers in the Chinese market?
Christoph Werner: “We currently offer our customers in China a product mix including the dm brands Balea, Balea MEN, Das Gesunde Plus, Dontodent, Sundance, ebelin, Jessa, dmBio and alverde, as well as other brands from industrial partners. The best-sellers to date are dm’s Balea care products, especially the Balea Beauty Effect Lifting Kur treatment, but also Aptamil milk formula.”
4. How do you organise the logistics to and in China (home delivery)? Which partners do you work with?
Christoph Werner: “All orders are picked and packed at our German logistics centre and shipped to China by airmail, where they are distributed to the end consumer by local logistics providers. We are currently cooperating with DSV in Germany as well as Cainiao, Alibaba's affiliated logistics platform, for airfreight and local distribution. For Singles' Day on 11 November 2017 we also, for the first time, resorted to using a bonded warehouse in a Free Trade Zone to keep up with the huge demand while significantly reducing the delivery times.”
5. Do you sell solely on T-Mall and do you have your own website for communications?
Christoph Werner: “Our products are sold to customers in China only and directly on Tmall Global.”
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!