Perfect Match: Alipay at Germanys Biggest Drugstore Chain dm
In the biggest German drugstore chain - dm - Chinese customers can use the popular mobile payment system alipay in all oft he 1.970 stores now. Since beginning of 2017 dm has been selling a selection of its private brands on t-mall.
"dm drugstores is well known for its innovative range of products, high quality and strictly customer-orientated service far beyond the European borders. With alipay we are offering Chinese visitors as well as Chinese living in Germany a payment service they are very familiar with," states Martin Dallmeier, Managing Director at dm.
Assumingly by 2020 there will be more than 160 billion Chinese travel overseas – many of them to Europe, including Germany. As a result of this trend consumers‘ expenses with alipay in Germany are expected to grow a lot this year. Compared to last year the expenses have already gained an increase of 2,5-fold. Since Chinese tourists clearly favor this payment, alipay aims at enanbling them to use mobile payment on all their trips. dm is a perfect match, because Chinese customer are very fond of the products available at dm. „To guarantee alipay in all German dm stores is a very consequent step,“ explains Roland Palmer, Head of Alipay Europe.
Author: Ute Holtmann