Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Chapter Europe

C-star News

Perfect Match: Alipay at Germanys Biggest Drugstore Chain dm


In the biggest German drugstore chain -  dm - Chinese customers can use the popular mobile payment system alipay in all oft he 1.970 stores now. Since beginning of 2017 dm has been selling a selection of its private brands on t-mall.
"dm drugstores is well known for its innovative range of products, high quality and strictly customer-orientated service far beyond the European borders. With alipay we are offering Chinese visitors as well as Chinese living in Germany a payment service they are very familiar with," states Martin Dallmeier, Managing Director at dm.
Assumingly by 2020 there will be more than 160 billion Chinese travel overseas – many of them to Europe, including Germany. As a result of this trend consumers‘ expenses with alipay in Germany are expected to grow a lot this year. Compared to last year the expenses have already gained an increase of 2,5-fold. Since Chinese tourists clearly favor this payment, alipay aims at enanbling them to use mobile payment on all their trips. dm is a perfect match, because Chinese customer are very fond of the products available at dm. „To guarantee alipay  in all German dm stores is a very consequent step,“ explains Roland Palmer, Head of Alipay Europe.

Author: Ute Holtmann
Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!