Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Chapter Europe

C-star News

German Retail Copes Corona - Image, Payment, Food Service and Design


At least this has been an effect of this extraordinary situation in German retail: acknowledgement and appreciation for shop assistants, sales person or cashiers has increased and retailer have improved their image, according to a survey by POSpulse in cooperation with EHI among 1936 customers in May 2020.


The understanding, that theses „Every-Day-Heroes“ are literally guarantying the nation’s provision with daily goods, has led to a better recognition of retails’ employees. 40 % of the interviewee have an improved perception of them now in comparison to before the corona-crisis. It also shows that more people understand the high relevance of the retail industry for any society.


Cashless Payment 
Another side-effect is that cashless payment has become a lot more popular. From a first glance the results of the annual EHI-survey an increasing share of payment with credit- or debit-cards in German grocery retail by more than 20 % can be predicted. Turnover with cards went up to 55 % in March 2020. During the same period in 2019 the share was only 45,2 %. This trend is being supported by retail’s requirements who prefer cashless payment in order to prevent employees as well as customers from infection.


Food Service
After eight weeks of mandatory break, in the middle of May restaurants were allowed to open again in many parts of Germany. But everything is of course still far away from normal. Strict rules concerning hygiene and keeping a safe distance are to obey. Many retailers who run various kinds of food services must be inventive to fulfill the requirements. Because of the rules for a safe distance most of them have to reduce their numbers of tables and chairs. They also need to realize a clear signage for customers: signs on the ground help them to keep the required distance. Information boards explain the necessity of wearing masks. Also all tables and chairs need to be cleaned with disinfection after every customer.


Retail Design
The design departments of German retailers describe their situation as driving with the breaks on, long-term planning is impossible, explain 20 of the leading German retailers from EHI’s network. More or less sudden requirements concerning hygiene or safety rules had to be realized immediately during the last weeks. At first the retailers realized temporary – often self-made - solutions. But now, as it is clear, that most of those rules will accompany retail for a while, protection devices are mostly being planned by the design departments again and will get a more lasting and appealing look.


Because of the given circumstances many plans for opening new stores have been postponed or cancelled. Especially retailers who had to shut down their stores completely also tend to cut down on renovating- or rebuilding projects.


All officially recognized economic institutes in Germany predict that consumer attitudes concerning their consumption will change. Decreasing spending behaviour is expected.  Almost every retailer – except grocery retail – agrees to that and consequently cuts down on expanses.


Ute Holtmann, EHI Retail Institute, Cologne, May 19th 2020   

Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!