Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Chapter Europe

C-star News

Touchpoints – digital ways to the customer

Connected Retail 2020: Survey on E-Commerce, Omnichannel and Platforms in German Retail


The dynamic in German retail has been accelerated by Covid-19 as market observations show. Many brick-and-mortar stores had to re-organize their business. Digital touchpoints are becoming more and more the first contact point with the customer. "In retail many things are possible now that seemed difficult earlier. Availability checks, online-reservation, drive-in – these are services, which are used by customers nowadays. More than 30 % of the retailers are offering new services" ,  Lars Hofacker, e-commerce-expert at EHI, Germany, explains the results of the survey "Connected Retail" 2020.


Platforms and PWA
Besides the onlineshop, platforms like amazon and ebay as well as price comparison sites like idealo are the most favourite channels of distribution, followed by mobile channels. About 66 % of the retailer use or and 71 % trust in 53 % use their own app. But to develop an app is pricy and often only apps from very well-known retail brands make it onto the customer’s smartphone. That is why for many retailer progressive web apps (pwa) are a smart alternative. Pwa combine the advantages of responsive websites with app-functions, i.e. offline-functions such as receiving push-news even when the app is closed or an add-to-home-screen-button. Above all pwa have a positive influence on search results.


29 % of the retailers plan to use an app, a platform or develop their own platform. All of them believe that retail in the cities have to offer more than mere sale-spots. Logistic-hubs or pop-up-stores for example will become more relevant.


Also personalization and individualization is becoming more important. Nowadays around 8 % consider those services as necessary, where as 42 % estimate such features as highly relevant in the future.


Customers’ needs will be even more in focus. Nevertheless, customer centricity business figures are still the most important factors– and not customer satisfaction.


Interviews with 38 retailers (with at least one distribution channel) from Germany, Austria and Switzerland. Together they run 18 600 outlets and generate a turnover 66,86 Billion Euro, including 8,09 Billion Euro in E-Commerce.

Ute Holtmann, EHI, Director Public Relations, +49 221 57993-42,

Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!