Purality Moves Global HQ to Hong Kong
Photo by www.rli.uk.com
The French beauty brand has moved its global headquarters to the city of Hong Kong and has also launched its e-commerce platform in the region.
Purality is known for its offering of ‘clean’ beauty products which are made from ingredients that are all ethically sourced and sustainable. The launch of the new online store and the opening of the new headquarters location are both part of Purality’s plans to shift its focus to the Mainland China market.
“We naturally decided Hong Kong would be our headquarters as the city is located in the heart of Asia and close to the Mainland. With our presence in Hong Kong, we have already been able to define the brand territory, design the products, run focus groups with three target audience groups, and set up our IT infrastructure. We found the right people skills to set the brand and run its expansion,” commented Nicolas de Klebnikoff, Founder and Chief Executive Officer of Purality.
According to Klebnikoff, more online platforms and flagship stores are set to launch in Hong Kong this year.