Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News C-star News

C-star News

C-star 2021 Launches Two Awards to Crown Outstanding Chinese Designs and Leading Retail Technology


C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center. C-star 2021 will focus on five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology, and Retail Marketing, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.


Visitor pre-registration is in full swing. C-star 2021 has attracted professional buyers from renowned retail brands including L'Oreal, Estee Lauder, METRO, Decathlon, KUKA HOME, Metersbonwe, Bestseller, LEDIN, HARMAY, Carrefour, M&G Stationery, Auchan, Huawei, Volkswagen, HEYTEA, Laiyifen, Pop Mart and so on.


One-click registration, free to enjoy five benefits:

• Free entry to the show

• One complementary show catalogue

• Faster admission to avoid long queues

• Free access to monthly exhibition news and industry news

• Priority of participating C-star 2021 supporting programs



EuroShop RetailDesign Award China 2021 is now open for registration, crowning the best retail spaces in China

C-star has always been renowned for its quality supporting programs. In addition to outstanding exhibition booths, there will be a wide range of special zones, forums, awards and competitions that await retail professionals to explore retail development trends.


EuroShop Retail Design Award China originates from Europe and is dedicated to recognizing the best store designs in China with an adapted evaluation system for the local market. In addition to the international jury, the award also engages domestic experts to help recognize outstanding Chinese designs, promoting international exchange and bringing Chinese designs to the world.


There will be three rounds of selection. First round will nominate 30 entries to receive four benefits, including promotion of work and VIP access to the gala dinner. Then, over 10 retail experts from China and overseas as well as 100 retailers from renowned retail brands will independently score the 30 entries. The three winning teams will receive award trophies, certificates, free exhibition booths, travel allowance for the award dinner, speaking opportunities at C-star Retail Stage, and feature interviews.


Click here for more details


retail technology award china is now open for registration, looking for promising smart retail technology applications

China's retail industry is growing rapidly in the field of smart technology, and plays a leading role in the global retail market. To help further developing retail technology in China and expand its global reach, C-star has introduced the retail technology award china (reta china) from Europe, which is open to smart retail technology solutions in Chinese retail stores. The award will honor projects with outstanding achievements and high potential for development.


Eligible projects shall incorporate digital and intelligent information technologies that are applied in China and optimized for "people, goods, venue” with both software and hardware. The winners will receive award trophies, certificates, free exhibition booths, travel allowance for the award dinner, speaking opportunities at C-star 2021 H!Tech Stage, and feature interviews.


For more details about reta China, please contact


Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!