Retail Express
Hello Kitty and British Museum Team Up
2021-05-19
Photo by www.rli.uk.com
As the major retail exhibition in China, C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail is set to write another successful chapter in retail history from August 31-September 2, 2021, featuring the newest developments in the global retail industry, exploring leading retail design concepts and source from the newest shop designs.
The British Museum has partnered with Hello Kitty to open the Egyptian Adventure Pop-Up Store at the Suzhou Centre Mall in China.
The Egyptian Adventure Pop-Up Store is on a tour of eastern China. It is currently installed at the Suzhou Centre Mall through 30 June, which follows a successful run at Chengdu’s Qiyi International Plaza.
The British Museum is busy growing its brand in China, and has developed a strong social media presence on WeChat and Weibo (via Jing Culture & Commerce), working with Alfilo Brands. The London-based attraction also sells items on Alibaba’s e-commerce platforms Tmall and Taobao, and livestreams its collections to China. The most recent attracted more than 300,000 Chinese visitors.
This immersive exhibition recreates an open-air Egyptian temple, with Hello Kitty showing up as ancient Egyptian gods, including Horus, Ra, Anubis, Baset and Thoth. In addition, it includes replicas of the British Museum’s Egyptian collection, including the Gayer-Anderson cat, pharaoh sculptures and the Rosetta Stone.
Also available on site is British Museum x Hello Kitty merchandise, such as phone cases, mugs, stationery and miniatures.
Source: www.rli.uk.com
