Burberry opens “The World of Olympia” pop-up store at Landmark, Hong Kong
C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail - is set to return from August 31 – September 2, 2021 at Shanghai International Expo Center. The leading retail expo in China will present future retail developments, explore leading retail design concepts and source from the newest shop designs.
In celebration of its signature Olympia bag, Burberry launched “The World of Olympia” pop-up with the largest sculpture and installation at LANDMARK.
Designed by Burberry’s Chief Creative Officer Riccardo Tisci, the Olympia features a crescent curve that fits snugly against the body and gold or palladium-plated hardware engraved with the Burberry logo. Each bag is crafted in Italy with the highest quality leather and hand-shaped on a wooden block to create its unique structure. Finally, three coats of protective paint are applied to the edges of the bag to ensure it lasts and wears beautifully.
The interactive pop-up at LANDMARK showcases all facets of the sculptural Olympia bag, including its aesthetics, inspiration and craftsmanship. The impressive architecture of the space, which has been designed to resemble the arc of the Olympia, consists of sweeping curves lined with statues reminiscent of Ancient Greece but reimagined for modern times. An immersive space situated near the pop-up will house various exhibition rooms to bring the world of Olympia to life.
Much to a shopper’s delight, the pop-up, additionally, carries the Olympia bag in limited edition colour ways. Exclusive bag styles include warm sand and topaz blue featuring a chunky gold-plated chain strap as well as a marigold yellow and marsh green style with leather straps. Each bag will have an edition number engraved on the bag’s interior, while an assortment of classic colours in mini, small and medium sizes will also be available. The Olympia bag family comes in various iterations that include a fashionable bumbag, a tote and a messenger bag.
The World of Olympia pop-up at LANDMARK ATRIUM is open from now until 3rd July.