Paddington to Set Off on New Adventure
Photo by www.rli.uk.com
The Copyrights Group is launching a new partnership with the Langham Hotels in China’s Shanghai and Guangzhou that will bring an exclusive and immersive Paddington experience to guests of the luxury hotels.
The partnership will include a stay in Paddington-themed rooms, Paddington afternoon tea with Paddington Bear cupcakes and themed pastries, as well as a selection of specially curated and limited edition Paddington souvenirs available to purchase at the hotel shops. The two hotel locations will use different Paddington to showcase the diversity of the Paddington brand.
“The renewed partnership with Paddington at our hotel reflects and reinforces The Langham’s British heritage and legacy,” said Cindy Ying, Director of Sales and Marketing, The Langham, Shanghai, Xintiandi. “The fun and whimsical never stops at The Langham. Our guests can now have a full Paddington experience right in the heart of Shanghai, from a meet and greet with Paddington, to taking a picture with the adorable British icon as a keepsake to experiencing a full epicurean Paddington themed afternoon tea delight.”
Polly Emery, SVP brand and International Licensing, The Copyrights Group, added: “This new collaboration for Paddington with The Langham Hotels is a wonderful opportunity for fans of all ages to engage with the brand in a different way and we hope they will enjoy these fun experiences in both Shanghai and Guangzhou.”