Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Retail News

C-star News

Berluti Launches Flagship Store on


Photo by


The opening of the new store marks the first time that the brand has launched an online store through a third-party e-commerce platform in China.


Berluti’s partnership with JD also marks the first time the brand will trial AR technology, which aims to further improve consumers’ experience and explore more possibilities of digital operation and marketing. The AR technology will make it possible for customers to enjoy the interactive experience they get in-store, while offering the convenience of having their favourite products just clicks away from arriving at their doorstep.


The flagship will offer a series of new and classic collections of Berluti, such as limited edition items as well as collaborations with Russian artist Lev Khesin, and classic Luti Venezia belts.


“We are very thrilled to have a very first Berluti flagship e-store opened on; this is not only a very important retail channel for us, but also marks a milestone for e-commerce development of Berluti in China,” Says Laurent Barrere, the Managing Director of Berluti China and Asia Pacific. “We believe that’s expertise in AI and big data will help our maison to reach more consumers of all ages throughout the nation.”



Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!