Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

Press News Retail News

C-star News

Innovative retailers find new uses for RFID to boost their bottom line

Innovative retailers find new uses for RFID to boost their bottom line


A research report released today has revealed the innovative new ways retailers are using RFID technology in-store to improve profitability.

Authored by Emeritus Professor Adrian Beck from the University of Leicester and the ECR Retail Loss Group and supported by Checkpoint Systems, Utilising RFID in Retailing: Insights on Innovation highlights how companies are employing the technology for a broader range of purposes.

It demonstrates the value the technology is bringing to their businesses and ultimately, the impact it is delivering to their bottom line. Crucially, it also shows that more retailers than ever are recognising the benefits of RFID and driving uptake within their organisations.

The report claims that as businesses are becoming more established in their use of RFID generated data, they are gradually incorporating more use cases into their business-as-usual practices.

In particular, more and more retailers reported using RFID to streamline the audit process (as an alternative to infrequent organisational stock takes), which not only delivers considerable cost savings, but also provides more regular insights into the status of inventories.

It also found that using RFID was having a significant impact on store processes.

While RFID has always been key to inventory accuracy, some companies are now using this data to further improve business activities such as reducing phantom out of stocks, improving rapid stock search and find tasks and developing an efficient ship from store (SFS) capability.

Beyond the more traditional retail model, RFID was seen as a key facilitator in delivering omnichannel retailing by all those questioned. Without the inventory accuracy offered by RFID, few retailers believed they could reliably use their stores as fulfilment centres to output online orders.

Indeed, one retailer admitted to only making RFID-enabled store stock available for this purpose. The use of RFID to improve online order accuracy is also becoming more commonplace, to reduce errors in the picking and packing process, therefore improving customer satisfaction.

One retailer reported a 90% reduction in incorrect orders and customer complaints since introducing RFID into the process.
Looking to the future, one area where the benefits of RFID are starting to be tested is self-checkouts (SCO).

While currently limited due to the need to have a 100% SKU tagging strategy in place, retailers are starting to recognise the benefits the technology could offer including increased speed of checkout, reduced likelihood of double scanning and thereby improved customer service.

Another area where retailers also reported reaping the benefits of RFID was loss prevention. While none of those interviewed argued that reducing loss was the primary reason for investing in RFID, many acknowledged they were benefiting from it by using the technology to tackle refund frauds, enable dynamic loss product profiling, manage e-frauds and identify stolen products.

Author Adrian Beck says: “Previous research has shown that in the appropriate retail context, RFID technologies can deliver clear-cut benefits in terms of inventory accuracy and the provision of valuable data.”

“In this study we wanted to find out how its use evolved over time – understand what innovation looks like as well as delve into the benefits and limitations of the technology.”

“While some retailers are certainly pushing the boundaries when it comes to RFID usage, others have adopted a much more incremental and gradual approach to its application.”

Mariano Tudela, VP Europe Sales at Checkpoint Systems adds: “It is great to hear that companies are looking beyond the traditional benefits of RFID to find new and innovative ways to use the technology and it will be very interesting to see how this develops over the coming years.”

“One of the key evolutions for RFID recently has been in omnichannel retailing, and particularly following the Covid-19 pandemic, it is an area that we expect to see taking off in the future.”

“RFID technology is the only way to ensure a successful omnichannel strategy, and retailers that don’t adapt their offering are likely to be left behind. With decades of expertise, Checkpoint Systems is market leader in RFID technology making it any business’ strategic partner of choice.”

Source: Retail Innovation Hub

Tags: RFID, brick-and-mortar retail, customer satisfaction, digitization, omnichannel, technology
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