Retail Express
Jollibee to open 100 Tim Ho Wan outlets in China
2021-07-23
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The Philippines’ Jollibee Foods Corp (JFC) is planning to open 100 new Tim Ho Wan restaurants in China over the next four years according to local media reports.
The Asian food giant opened its most recent China location on 11th July, bowing the outlet in Shanghai’s Changning district, in the Nanfeng City Shopping Mall. The new location boasts two floors and an alfresco dining area, seating up approximately 120 customers.
The opening takes the Michelin-starred restaurant’s total mainland number to three after entering China in September 2020, via JFC. That number is set to double with three more locations slated for Shanghai’s Hongkou, Jing‘an and Minhang districts this September, JFC said in a press statement.
“We are thrilled to continue expanding the Michelin-starred Tim Ho Wan in mainland China. We are targeting to open 100 restaurants within the next four years,” said JFC China president, Shirley Chang.
Chang did not disclose the location details of future Chinese stores, or an exact date on these openings.
JFC acquired the master franchise holder of Tim Ho Wan in the Asia Pacific in 2018, entering into a joint venture agreement with the Tim Ho Wan Group to open restaurants in mainland China. Founded in Hong Kong in 2009, Tim Ho Wan is a dim sum restaurant chain, known for being “the world’s cheapest Michelin-star restaurant.”
JFC is a Asian food conglomerate that operates 17 brands in 33 countries, consisting of 5,815 stores worldwide, of which 3,209 are in the Philippines. It also operates 402 stores in China, 347 in North America and 531 through SuperFoods mainly in Vietnam.
Source: retailinasia.com
