Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:

July 27, 2021

reta china

Booth ApplicationMarked

China's retail industry is growing rapidly in the field of smart technology, and plays a leading role in the global retail market. To help further developing retail technology in China and expand its global reach, C-star has introduced the retail technology award china (reta china) from Europe, which is open to smart retail technology solutions in Chinese retail stores. The award will honor projects with outstanding achievements and high potential for development.


You are welcome to enter the award competition free of charge.



  • Reta china trophy and certificate which are endorsed by EuroShop.
  • TWO free tickets and local travel expenses for award ceremony.
  • Keynote speech at C-star 2021 H! Tech Hub Retail Stage, sharing innovative technologies to professional retailers.
  • The project will be nominated directly for the final round of assessment of reta europe.
  • The project team will be interviewed by official media partners, and the interview will be released on C-star official WeChat, Website, media partners’ platforms and EuroShop 3|6|5.
  • 10% discount on booth space at C-star 2021 and priority allocation of booth space at EuroShop and EuroCIS. If exhibit successfully, the company will also enjoy customized matchmaking services on site.


Eligible projects shall incorporate digital and intelligent information technologies that are applied in China and optimized for "people, goods, venue” with both software and hardware.



  • 2021.04.08 ‒ 07.20

    Call for entries

    Participants should submit projects that fulfill relevant criteria.
  • 2021.07.21 ‒ 07.30

    Preliminary assessment

    Organizer will work with media partners to conduct a preliminary assessment of entries. Eligible projects will be nominated for next round.
  • 2021.08.02 ‒ 08.13

    Expert jury assessment

    An independent panel and international experts will assess the finalists.
  • 2021.08.31

    Award ceremony

    Prizes will be awarded to the top-three ranking winners.


  • Click here to download the registration form
  • Please complete the application form in full and prepare additional documents, which can be photos (resolution≥300dpi, size<5M), videos (please provide a Tencent video link, up to 3min), motion graphics or press releases, etc.
  • Compress all required materials into one file and send it to through WeTransfer




Dear Visitor ,
Visitor registration for C-star 2019 will be available in October 2018. Thank you!