延期公告

第七届上海国际零售业设计与设备展(C-star 2021)将延期举行

截止目前,中国大陆的入境限制仍旧十分严格,且新冠疫情持续影响零售品牌的线下扩张及采购计划。经慎重考虑,主办方正式决定将原定于2021年8月31日至9月2日在上海新国际博览中心举办的第七届上海国际零售业设计与设备展(C-star 2021)延期举办,新的展期及规划将在近期公布。

“我们决定在这个特殊的时期将C-star 2021延期是为了能够争取更多的时间等待出入境政策恢复正常以便国际展商和观众可以亲临展会。在此期间,我们将投入更多的人力物力来打造一个更高质量的采购交流平台,以便适配疫情后的零售行业。”杜塞尔多夫展览(上海)有限公司总经理,马睿博先生表示。

新展期的C-star将继续聚焦店铺装修和店铺设计、视觉营销、零售商业照明、智慧零售技术、零售营销五大领域的创新解决方案。同时,Retail Stage,HiTech Stage,ReTailor Hub,EuroShop 中国零售设计奖以及橱窗营销挑战赛等精彩的同期配套活动也将于新展期举办,为零售人士提供与优质零售解决方案提供商、知名零售品牌商、地产商以及行业专家学者共商零售热点话题的宝贵契机。

接下来,杜塞尔多夫展览(上海)有限公司将组织一系列线下商务交流活动,邀请行业大咖分享真知灼见,与行业同仁保持深度连接。与此同时,主办方将继续与行业媒体,协会,研究机构以及EuroShop全球零售联盟成员携手,通过C-star官方网站、微信公众号、领英等渠道向零售人士提供有价值的零售行业新鲜资讯和前瞻趋势。

更多详情,请关注C-star微信公众号,或访问 www.c-star-expo.com


2021年7月27日

媒体中心 新闻 欧洲零售新闻

展会新闻

访问:Volker Glaeske, Lidl 香港

2017-12-01


1. Lidl is selling its products online on Tmall and JD. What expectations does Lidl have by offering its goods to the Chinese consumer? 

 
Lidl has curated an extensive range of European products to offer our customers in China a wide variety of products ranging from health-conscious choices to taking care of baby’s needs. Our goal is to make Lidl the destination for customers who value high quality goods and healthy lifestyle choices. Therefore, our focus is to fulfil these needs by providing special value deals, everyday affordable prices and regular healthy inspiration. Utilising the distinctive identities of JD and Tmall in different product categories, will facilitate in attracting various portfolios of customers, allowing for targeted marketing and fulfilment.
 
2. How do Lidl’s European products meet Chinese shopping habits and lifestyle?
 
We want to meet our target group’s preference for high quality products in a family-oriented lifestyle. With our selections of European products, and by working closely with reputable suppliers throughout Europe, Lidl ensures that every product adheres to strict safety and quality standards, giving customers easy access to trusted products, which inspire a healthier and happier living.
 
3. Are Chinese e-Commerce customers different from European ones?
 
We generally observe that customers feel valued during their shopping experience by offering them tailor-made recommendations to their specific needs. Something, we believe, that e-Commerce is highly suited for. In China, mobile Internet is a common medium for communication, completing day-to-day tasks and purchasing, thus making shopping faster and more convenient. In addition, the surge in secure online payment methods have further increased
the acceptance of online shopping. Online marketplaces account for roughly 90% of the e-Commerce business in China. This is why it makes sense for us to team up with both Tmall and JD to present our products. Transparent and detailed product information is highly valued by Chinese customers, either through online product reviews or social network threads. Lidl addresses this need by offering an own products landing page, not only to highlight the quality and benefits of our products, but also to allow our consumers to fully understand what they are purchasing.
 
4. What are Lidl's experiences with Tmall and JD?
 
China is home to the world’s largest e-Commerce market. The partnerships with JD Worldwide and Tmall Global allow us to combine the strength of Lidl as Europe’s leading supermarket chain with the specific knowledge and reach of our two partners. The well-developed logistic networks enables consumers to receive their orders within a short period of time. The common vision is to improve this already impressive service further.
 
5. Is this the first step into the Chinese market the preparation for having brick-and-mortar-stores in China soon?
 
Currently, there are no such plans. It is our aim to establish a successful online presence on both platforms, thus understanding the Chinese customer better and constantly improving our services.
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