延期公告

第七届上海国际零售业设计与设备展(C-star 2021)将延期举行

截止目前,中国大陆的入境限制仍旧十分严格,且新冠疫情持续影响零售品牌的线下扩张及采购计划。经慎重考虑,主办方正式决定将原定于2021年8月31日至9月2日在上海新国际博览中心举办的第七届上海国际零售业设计与设备展(C-star 2021)延期举办,新的展期及规划将在近期公布。

“我们决定在这个特殊的时期将C-star 2021延期是为了能够争取更多的时间等待出入境政策恢复正常以便国际展商和观众可以亲临展会。在此期间,我们将投入更多的人力物力来打造一个更高质量的采购交流平台,以便适配疫情后的零售行业。”杜塞尔多夫展览(上海)有限公司总经理,马睿博先生表示。

新展期的C-star将继续聚焦店铺装修和店铺设计、视觉营销、零售商业照明、智慧零售技术、零售营销五大领域的创新解决方案。同时,Retail Stage,HiTech Stage,ReTailor Hub,EuroShop 中国零售设计奖以及橱窗营销挑战赛等精彩的同期配套活动也将于新展期举办,为零售人士提供与优质零售解决方案提供商、知名零售品牌商、地产商以及行业专家学者共商零售热点话题的宝贵契机。

接下来,杜塞尔多夫展览(上海)有限公司将组织一系列线下商务交流活动,邀请行业大咖分享真知灼见,与行业同仁保持深度连接。与此同时,主办方将继续与行业媒体,协会,研究机构以及EuroShop全球零售联盟成员携手,通过C-star官方网站、微信公众号、领英等渠道向零售人士提供有价值的零售行业新鲜资讯和前瞻趋势。

更多详情,请关注C-star微信公众号,或访问 www.c-star-expo.com


2021年7月27日

媒体中心 新闻 欧洲零售新闻

展会新闻

EuroCIS 2018: The Digitalisation of Physical Stores is Moving Ahead

2017-12-07



Touch screens and video walls, VR glasses and interactive mirrors: digital technologies for sales promotion can be found in ever more retail stores. Such tools make shopping at the POS both more informative and entertaining, help to avoid out-of-stock situations and seamlessly link offline with online retail. At EuroCIS 2018 in Düsseldorf the exhibitors will present the latest solutions.
 
To retail decision-makers the Omnichannel theme – linking physical with digital sales channels – is the most important technology trend for the coming three years. This is the result of the EHI study “IT-Trends in Retail 2017”. Projects for implementing an Omnichannel strategy are a top priority at one in two retail companies. Ranking second as the most important trend stated by 34% is the digital store, closely followed by digital transformation in the third place. 

Key: Creating the Basis with a Seamless IT-Structure
What this means is a general reorganisation of IT. More specifically, only the most seamless IT infrastructure and consistently designed MIS and CRM systems lay the foundation for forward-looking services. This is the prerequisite for implementing online product availability analysis, for example. This feature provides reliable information – before shoppers hit the road – as to whether a desired article is in stock or not at the bricks-and-mortar store. Even better when it allows consumers to reserve the product securing against third-party access.
Speaking of in-stock articles: terminals for in-store orders (alternatively Tablets that sales assistants are equipped with) are currently making inroads on more and more retail areas. This way shelves are changed digitally. Out-of-stock merchandise, additional colours and types of articles or rarely requested special products are re-ordered from suppliers with the help of these tools. Shoppers should no longer be sent home with the reply “Sorry, no we don’t stock this” where they then probably cover their demand from (online) competitors. In view of the multitude of systems on the horizon – numerous brands/manufacturers are creating their own implementations with IT partners – retailers are already now calling for uniform standards; and they are being heard: the first retail-specific, cross-supplier solutions are available.

Positively Surprise and Emotionalise Consumers
Proving a success at the POS are terminal and Kiosk systems that serve shoppers as a first point of contact for questions. Click & Collect Stations as well as digital screens and video walls. According to the “EHI-Ladenmonitor 2017” study, these two features are already being used by two thirds of the retailers surveyed. Add to this in-store TVs and the figure even exceeds 80%. The big benefit of digital signage is that retailers can tailor and flexibly adapt their in-store communication with a view to maximising its impact. Content can be controlled via a central digital platform and updated locally. Scala, one of the leading suppliers of digital signage solutions quotes the results of its own study: digital presentations generate 89% more views and 65% greater attention among shoppers compared to analogue signage.  Jürgen Behrens von Rautenfeld, board member at Online Software AG, stresses: “Digital technologies at the POS can positively surprise and emotionalise shoppers to a high degree. Large screens and customer displays at check-outs or in-store scales can deliver information and campaigns situatively.  Digital assistants such as smartphones and speech systems ease shopping or enhance the customer experience.”

Augmented and Virtual Reality become Real
At the coming EuroCIS Augmented Reality (AR) and Virtual Reality (VR) will also receive new momentum preparing the ground for exciting applications, for shopping assistance, for instance. It will be possible to guide consumers through virtual but highly authentic-looking product worlds projected into space. A wide variety of product versions can be shown in a lifelike manner or in different surroundings. At the same time, AR and VR combine to generate the endless aisle: even the smallest retail area can house a virtual mega store.

Finding Solutions Tailored to Target Groups
Considering the sheer number of digital technologies for sales promotion retailers are also called upon to cherrypick the ones that suit them. EuroCIS provides the ideal overview for doing just this and doubles as a platform for in-depth dialogue. After all, consumers’ wishes (still) vary markedly – and above all depending on their age. The younger they are, the more open they are to digital solutions and the more often they even demand them. At the same time, there are still “pure offline” supporters. To manage this high-wire act retail chains will have to study their clientele even more thoroughly than before: What is their shopping behaviour across all stages of the customer journey? Which consumers must be addressed and how and what do target groups want? This is where we come full circle: technologies even help to answer these questions. 

One thing is for sure: companies that reject digitalisation are quickly considered outdated.  On the other hand: even though there are robots capable of taking stock, fetching shoes from the backroom and welcoming shoppers in a friendly manner, being addressed personally at the stores remains indispensable. Technology can make the POS more attractive and provide sales staff with multi-functional tools so they can optimise their service in direct contact with customers.

EuroCIS 2018 in Halls 9 and 10 of the Düsseldorf Exhibition Centre will be open to trade visitors daily from Tuesday, 24 February 2016 until Thursday, 1 March 2018, from 10.00 am to 6.00 pm. Day tickets are EUR 30 (EUR 20 online in advance), and two-day tickets are EUR 45 (EUR 35 online in advance). University students and trainees pay EUR 12.00. Each ticket includes free transport to and from Düsseldorf Exhibition Centre on local VRR buses, trams and trains. 

www.eurocis.com

 

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