Retail Express
Salvatore Ferragamo opens pop-up store in Sanya, Hainan
2021-09-13
Source: Salvatore Ferragamo
Arriving at the new destination of the unique world of Ferragamo, the latest pop-up store from the timeless Italian luxury brand, Salvatore Ferragamo, has launched in the Haitang Bay Duty Free Shopping Mall in Sanya, Hainan.
During this special time of the year, partnered with Branding Records, a creative agency based in Hong Kong and Shanghai, Ferragamo brings genuine festive blessings through a bold and modern take on the Chinese tradition.
Lanterns, as the traditional symbol of the Mid-Autumn festival, are the shining beacon that light up paths to prosperity and good fortune. Inspired by the iconic elements from Maison’s silk heritage, the pop-up store transformed itself to four giant Gancini-shaped lanterns filled with fullest wishes, leading the visitors into an ingeniously curated journey of Ferragamo fantasy.
Four chambers with classic Ferragamo print, the “Viva Room”, “Swing Room”, “Metallic Room” and “Floral Room”, represent four product collections. By allowing the visitors to fully explore every unique facet of the brand, the pop-up store expands the perceptions of Salvatore Ferragamo through an immersive emotional experience.
Each chamber is decorated with installations and hanging props from the ceiling, complementing the iconic products of each collection. Two photo-taking booths with special effects are equipped inside two chambers, where the visitors are encouraged to share their personal Ferragamo experience online to the wider community.
Creating a stage to celebrate the unique brand territory, the Salvatore Ferragamo pop-up store reimagines the way to appreciate culture and tradition.
Source: retailinasia.com
