Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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Category:Materials & Surfaces
This is China's largest toy collection store with the most diversified categories of products. The key of the design was to create spatial experiences and style that cater to young consumers' preferences. After discussion, both the client and the design team agreed to introduce differentiated and novel experiences into the store.
The design team renovated the 5-storey facade of the building where the flagship store sits. By taking advantage of the large scale, the designers created a brand new 5-storey facade that consists of many "blind boxes". The facade also functions as a neat, orderly LED lighting wall.
To break the independence of the two floors of space and maximize the integrated brand experience, the floorslabs of the ground floor were removed to connect it with underground floor, so as to extend the space downwards. After demolishing and stripping treatments, the existing reinforced concrete beams and columns are exposed and retained, thereby restoring original structures. After reconstruction, the silver matte stainless steel and exposed grey cement, complemented by lighting and multimedia device featuring a sense of technology, reveal a strong cyberpunk style.
The 6-meter-high shelf visually integrates the two floors of space, and becomes an instagrammable scene and artistic installation in the store. It seems to rise from the ground and extends upwards, creating a futuristic visual effect. Besides, the transparent glass bridge blurs the physical boundaries of the two-storey space, arousing customers' interest to explore it.
The long, distinctive "X Time Tunnel" features a sense of technology, and seems to link to future. Consumers can explore different scenes through the doors in the tunnel, as if they engage in a never-ending comics and animation exhibition.
Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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