Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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Category:Materials & Surfaces
For young customers, businesses with a good appearance, a unique style and an experience-centered atmosphere seem to be more attractive. Known as the generation of digital natives, the preferences and consumption habits of Generation Z are influencing profoundly the future direction of business innovation and transformation. As a traditional section of the service industry, some hotels are trying to keep up with the times and seek breakthroughs in bold innovation. More than simply guaranteeing high-quality sleep, as in the past, hotel brands are endeavoring to transform into a comprehensive experience-based destination. With unique personality, appearance and quality, some theme hotels or niche boutique hotels have become the first choice for young customers on vacation or business trips. Atour, a representative among them, is gaining acclaim from the market.
Atour commissioned BloomDesign to conceive the Yiche Atour Automobile Concept Hotel, located in Nanshan, Shenzhen. The design focuses on the theme of car, incorporates the lifestyle appealing to young people nowadays, and highlights the communicative and social aspects of the space.
Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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