Private-Label Brands Unveiled by Li & Fung
Photo by www.rli.uk.com
Li & Fung Limited, the world’s leading supply chain solutions partner for consumer brands and retailers is partnering with JD.com to provide end-to-end digital supply chain management services for JD.com’s private brand initiatives.
Together, they are creating a multi-category collection that includes homeware under the brands “Made by JD” and “Best Home”, and developing a pet product brand called “Jingmeng” (“Cute Pet”) to capture China’s burgeoning pet care market.
Building on JD.com’s investment and strategic digital supply chain partnership with Li & Fung, focusing on private brands, the joint venture’s newest initiative will leverage the emerging C2M (consumer-to-manufacturer) business model that is rapidly gaining momentum in Mainland China.
“JD.com can leverage Li & Fung’s 3D product design expertise and supply chain know-how to create and produce these new private label brands,” said Mr Wilson Zhu, newly-appointed Head of C2M Initiatives at Li & Fung.
“By continuing to leverage the respective strengths of both companies we will deliver precisely what consumers are looking for – within their budget and at a much faster speed – through better forecasting, smarter production and maximum supply chain efficiency.”
Mr Wang Xiaosong, Senior Vice President of JD.com and Head of JD.com’s Private Brands Division said, “Li & Fung’s industry-leading 3D product design capabilities and wide-ranging product category expertise will greatly enhance our ability to create private-label brands that online consumers welcome and trust. The brand development process will also be informed by insights from our big data analysis.”