Postpone Announcement

C-star 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone C-star 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, C-star will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on C-star official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about C-star, please follow C-star LinkedIn or visit the official website:http://www.c-star-expo.com/en/.


July 27, 2021

Press News Retail News

C-star News

Fresh Opens First Travel Retail Store Outside Europe

2021-07-26


Photo by www.rli.uk.com

 

The skin and body care brand has launched its first retail counter with Lagardere at the Hainan Tourism Downtown Duty Free Shopping Complex in Sanya.

 

The new store is located in the centre of the complex and the Fresh retail counter follows the design of the brand’s flagship store in New York City’s Union Square. The Fresh Sanya counter features elements including moving pixelated canvas at the entrance and a wall in lime wash paint that highlights Fresh’s signature sky blue.

 

The store is highlighted by a custom chandelier and a colourful mosaic tile floor along with a giant outdoor 3D digital video screen at the main entrance of the shopping mall that showcases the brand’s best-selling collections and its different campaigns.

 

Ji-Un Han, GM of Fresh Travel Retail APAC, commented: “This launch has been part of Fresh’s continued expansion in Hainan, signalling the exciting growth opportunity we see in the China market.”

 

Terry Chua, VP of Lagardere Duty Free Merchandising Asia, added: “The new Fresh store elevates not only the Fresh experience but also in line with the strategy for Lagaradere to enhance the shopping experience in Sanya with the broadest and trendiest brand portfolio.”

 

Source: www.rli.uk.com

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