Fresh Opens First Travel Retail Store Outside Europe
Photo by www.rli.uk.com
The skin and body care brand has launched its first retail counter with Lagardere at the Hainan Tourism Downtown Duty Free Shopping Complex in Sanya.
The new store is located in the centre of the complex and the Fresh retail counter follows the design of the brand’s flagship store in New York City’s Union Square. The Fresh Sanya counter features elements including moving pixelated canvas at the entrance and a wall in lime wash paint that highlights Fresh’s signature sky blue.
The store is highlighted by a custom chandelier and a colourful mosaic tile floor along with a giant outdoor 3D digital video screen at the main entrance of the shopping mall that showcases the brand’s best-selling collections and its different campaigns.
Ji-Un Han, GM of Fresh Travel Retail APAC, commented: “This launch has been part of Fresh’s continued expansion in Hainan, signalling the exciting growth opportunity we see in the China market.”
Terry Chua, VP of Lagardere Duty Free Merchandising Asia, added: “The new Fresh store elevates not only the Fresh experience but also in line with the strategy for Lagaradere to enhance the shopping experience in Sanya with the broadest and trendiest brand portfolio.”