Retail Express
JD Daojia and Sephora China Expand Partnership
2021-08-19
Photo by www.rli.uk.com
The pair has established a closer partnership to provide more consumers with convenient one-hour shopping services.
The move marks a new milestone for JD Daojia (JDDJ) in further expanding reach beyond grocery to provide consumers with more high-quality beauty products. When consumers order via the JDDJ application or mini program, beauty products are delivered from the nearest Sephora store within one hour by Dada Now’s riders. As of now, over 70 Sephora stores in China have launched on the JDDJ platform, covering first and second tier cities.
Moreover, JDDJ collaborates with JD Beauty to support Sephora in its omni-channel retail, and to jointly build a new on-demand retail model of cosmetics brands. JDDJ will assist in products management, digital marketing, targeted user operations, and order fulfillment optimization, and provides an integrated O2O retail solution. With a large base of consumers with strong consumption power, JD Beauty can provide powerful advertising and help the brand reach more consumers.
Source: www.rli.uk.com
