Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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Category:2 Visual Merchandising
The O.tea store design was based on the core elements "natural" and "modern", based on simple lines and natural colors, the design interpreted high level of tea art.
This concept store is located in the ancient town of Shuhe Old Town, Lijiang, Yunan China, a world cultural heritage area. We combined with the natural and traditional materials, together with traditional building and modern craftmanship. We created a shop with natural and human balance. We made use of the space, simple lines , created simply and space beauty.
The store Facade is made of glass, from floor to top. matching with natural wood stripes. We preserved the original wood pieces and the structure of building very carefully when we designed this shop. The integration of natural lights and the old town scenery makes the shop an unique one in the region.
The tea shopping area is characterized by the natural aesthetics of the traditional octagonal architecture. We displayed green plants, enlarge the area for sunlight goes into the shop. There you can feel quiet and leisure.
The tea making area was decorated by natural green, which is one of the representative color of tea. In the modern space planning, create excellent customer experience, increase brand awareness and quality is essential to increase sales amount. And we tried upmost to create all the above in this shop. The storefront design matches with the product elements, which expresses a message that tea drink is the option of young generation, tea is not only for old people.
In the material selection, we used stones , woods which is highly related to natural feeling, and metal for retail display area. For the shape and structure, traditional octagonal is used, different set of display units, in various size are locked together, ups and downs , left and right.
Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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